SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. more

Column’s public notice software streamlines many of the manual processes that go into publishing public notices, such as invoicing, affidavit processing, proofing and more. The new software has saved Rhonda Zinn, the regional accounts manager at the Butler County Times-Gazette in El Dorado, Kansas, a lot of time. Read about her experience here! more

There are plenty of reasons to choose a cloud-based solution. Here are the top reasons publishers have made the switch to NewsXtreme Cloud, a powerful, fully integrated workflow service from Presteligence. more

In June, CitySpark released its completely redesigned and rebuilt-from-the-ground-up event platform utilizing the latest technologies and a beautifully-designed user interface.  The development team spent over a year on the project and the results are already clear — it is driving increased revenue for the publishers using it. more

Legacy’s multimillion-dollar initiative reflects the company’s commitment to supporting newspapers by increasing obituary placement. more

Pugpig, the platform that powers apps and websites for over 350 brands, from Conde Nast, Hearst and The Economist to The Independent, Discovery and Tortoise Media, has acquired Bondi Digital, the magazine archive platform behind Vogue, Vanity Fair, Architectural Digest, CREEM, Macleans and many more. more

It was four years ago, but I remember it like it was yesterday. I was in a store in Seneca, South Carolina, trying to convince the owner to buy a digital advertising campaign from my newspaper. As I struggled to describe what the digital ads would look like and how they would be delivered, I still remember the look of confusion on the store manager's face. There had to be a better way. more

Kodak has unveiled the revolutionary KODAK PROSPER 7000 Turbo Press at its inkjet facility in Dayton, Ohio. Kodak's new inkjet web press uses KODAK Stream Inkjet Technology offering printing speeds of up to 410 mpm (1,345 fpm) or up to 5,523 A4 ppm, which is almost 35% faster than its nearest competitor. more

SCS is pleased to announce that Teton Media Works, based in Jackson, Wyoming, and publisher of the Jackson Hole News&Guide and the Jackson Hole Daily, has successfully implemented SCS/ClassPag, the newspaper industry’s fastest and most efficient automated classified pagination system. more

In a new blog series, “Web Analytics 101: The Digital Publisher’s Guide to Better Data,” the Alliance for Audited Media shares how invalid traffic affects publishers’ site analytics and why removing this traffic from data reports improves audience insights. more

The Digital Initiative program is aimed at getting all newspapers under the Illinois Press Association and Virginia Press Association umbrella on the web with a turnkey digital revenue model. more

Community-focused Teton Media Works, publisher of the Jackson Hole News & Guide and Jackson Hole Daily newspapers, has implemented ProImage’s NewsWayX automation workflow solution to streamline and modernize its expanding production. more

The Digital Initiative program aims to transition all newspapers in Illinois to a turn-key digital model that includes new, modern and mobile-responsive websites for every publication, as well as additional tools and features used to increase reader engagement and generate additional revenue from the web. more

With agencies and advertisers now planning Q3 and Q4 media buys, including promotion of open enrollment supplemental insurance to consumers, how is your organization positioned to develop your share of revenue allocated to publishers in print and digital? more

After hundreds of calls, emails and Zoom meetings, one thing is known for sure. You want more starts to offset the losses. As cost per order — or cost per acquisition — has risen, so has subscription churn. But it doesn't have to. Thus, ending the vicious cycle. more

Presteligence, an industry leading software developer and innovator, announces Nor Dak North Publications, based in Garrison, North Dakota, becomes the latest user to choose NewsXtreme Cloud. more

SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity and churn. more

From real estate and automotive to general retail, publishers are feeling the drop in digital advertising revenue. Keeping up with social media and new technology platforms has proven difficult for media companies. Read about how Wehaa helped the Northwest Arkansas Democrat-Gazette meet a challenge and retain a loyal automotive dealer's advertising. more

Commercial printing is a science, with multiple variables that affect the outcome of the project. As a designer, how you prep and supply your files to the printer will determine the outcome of your final project. Of course, no two projects are the same, but there are some common things to keep in mind along the way. This is the second in a two-part series. more

In a new blog series, “Web Analytics 101: The Digital Publisher’s Guide to Better Data,” the Alliance for Audited Media shares how invalid traffic affects publishers’ site analytics and why removing this traffic from data reports improves audience insights. more