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Reuters launches ‘Pure News, Straight from the Source‘ brand campaign

Reuters has announced the launch of a new brand campaign in the U.S., “Pure News, Straight from the Source.” The campaign underscores the importance of independent, agenda-free news in an environment rife with misinformation that can make it difficult to discern fact from fiction. more

Reuters launches ‘Pure News, Straight from the Source‘ brand campaign

Reuters has announced the launch of a new brand campaign in the U.S., “Pure News, Straight from the Source.” The campaign underscores the importance of independent, agenda-free news in an environment rife with misinformation that can make it difficult to discern fact from fiction. more

Layout International joins FT Strategies’ Partner Ecosystem to support media transformation

“We are delighted to collaborate with FT Strategies as part of their Partner Ecosystem,” said Jean-Michel Habis, founder and CEO of Layout International. “Together, we aim to combine strategic consulting with scalable technology, helping publishers achieve sustainable growth, smarter workflows and more resilient business models.” more

500 local advertisers speak out about what they want from their publishing partners

A recent inTandem survey of 500 U.S. small business owners reveals a striking contradiction in the local advertising landscape. While local businesses understand the need for their media and publishing partners, most relationships don't last very long. Why is that?   more

Atex and NewsAPI.ai collaborate to power data-driven newsrooms

Atex and NewsAPI.ai have joined forces to bring AI-driven news intelligence directly into newsroom workflows, helping publishers make faster editorial decisions and boost reader engagement. more

Connected for the holidays: Why publishers need to be in the CTV conversation

Publishers already have the trusted relationship that local advertisers value. By adding solutions like Connected TV (CTV) to your portfolio, you can meet those advertisers where consumers are spending the most of their time, protect your print and digital revenue, and position yourself as the partner who can carry them through the entire holiday cycle. more

How smart mobile targeting can grow ad revenue for publishers

People are exposed to thousands of ads per day, and most simply blend into the background. This can be especially true on mobile, the device that Americans are spending an average of 4 hours and 37 minutes daily on. AdMessenger is the answer to break free from “banner blindness.” more

Protect your content, celebrate your audience and generate revenue with PopMount

In today’s publishing world, content is king — but too often, third-party companies are taking your hard work and profiting from it. PopMount's mission is simple: help publishers, magazines and media companies stay ahead of these third parties, protect your content and turn recognition programs into meaningful revenue streams. more

How publishers can optimize ad strategy for maximum revenue

This guide from Marigold breaks down practical strategies to streamline ad operations, capture more first- and zero-party data, and use personalization to deliver higher-value placements that advertisers will pay more for. more

How local business data helps publishers sell more SMB advertising

To win back small and medium-sized business advertising, publishers need to provide the most comprehensive, living, breathing picture of local business life in their communities. That’s the product and sales framework that Smartico developed with a few publishers under the name “360° Local SMB Focus.” more

Content migrations 101: What to know before making a CMS switch

From the moment the decision is made to move to a new CMS, you should start crafting your content migration plan. Here's how Glide Publishing Platform recommends you approach that plan. more

How rules-based AI and generative AI solve different problems for local newsrooms

At United Robots, they firmly believe that the focus of AI in local newsrooms should not be tech, but rather the problems it can solve. In this article, learn about the problems their rules-based AI solutions solve, versus what generative AI is best at. more

Join the Second Street Best Of Ballot Series

Your Best Of program is the largest revenue driver of the year, and this series will pinpoint exactly what you need to do to strategically grow your Best Of ballot program. more

Systems eat good intentions for breakfast

To build real estate systems that truly deliver, organizations should look beyond individual transactions and focus on the broader strategy. The difference between scattered, one-off decisions and real results often comes down to perspective. more

Stars and Stripes sets standards: Publishing core values to earn trust

In a time of record-low confidence in the press, Stars and Stripes, the military community’s independent news organization, embraced impartiality and transparency, offering a replicable path for every newsroom. more

AP, LaPresse renew longstanding collaboration

The Associated Press and LaPresse have renewed their longstanding collaboration, extending their relationship through 2029. This renewal reaffirms their shared commitment to providing independent and high-quality journalism amid a rapidly evolving global media landscape. more

Unlocking next-level advertising with voice AI and WeLevel’s high-retention SaaS solution

Traditional advertising methods often fall short in converting leads into customers. One of the primary reasons for this is the lack of effective follow-up systems. When potential customers express interest but are not engaged promptly, advertisers lose valuable opportunities. Voice AI technology addresses this challenge by facilitating real-time engagement. more

The Brunswick News chooses ProImage NewsWayX to automate and streamline workflow

Brunswick News Publishing Co., the long-standing publisher of The Brunswick News and a wide portfolio of community and specialty publications across Georgia and the Southeast, has adopted ProImage’s NewsWayX, a browser-based, cloud-native workflow solution, to streamline, automate and modernize its print production operation. more

Boone Newsmedia boosts printing efficiency with Kodak CTP and KODAK SONORA News Process Free Plates

Boone Newsmedia is promoting the use of innovative practices in its three printing centers that help increase efficiency and quality and reduce costs. Accordingly, BNI has streamlined and accelerated its prepress and printing operations with the help of Kodak CTP and plate technology. more

New survey shows only 15% pay for local news: Make it Free’s Wade Bradley says industry must address the crisis

A new study from Northwestern University’s Medill Local News Initiative reveals a sobering truth: while more than half of Chicago-area residents consume local news daily, only 15% are paying for it. Make It Free's platform helps publishers boost audience engagement while generating new revenue. more
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