As the year winds down, it’s time to look ahead and start planning growth strategies for the new year. The question for publishers and media companies isn’t just how to reach more readers or viewers — it’s about finding the right audiences in underexplored spaces. more

In 2023, TCN’s Consumer Survey found that 73% of Americans are likely to abandon a brand after a poor customer service experience. It's no longer just a nice-to-have; it's a must-have for businesses to thrive. Here's how you can improve customer service. more

Mobile advertising provides unmatched precision in targeting, allowing businesses and brands to connect with audiences at the right time, place and context. Here’s a look at some of the most powerful targeting strategies for Mobile AdMessenger. more

Learn how Salem Media activates their data with Audience to drive revenue, build sponsorships and create automated email products. more

Advantage solutions for news media have developed and evolved into robust, global solutions for managing subscriptions — print, digital and bundles. Download our whitepaper. more

The constant evolution of D2C marketing has disrupted the traditional retail model, giving brands direct access to their customers. It’s a thrilling space filled with potential, but it’s also highly competitive. To stand out and stay relevant, D2C brands must continuously reinvent themselves. more

When the Cumberland (Maryland) Times-News set out to boost revenue through Front Page Note advertising, they had a clear goal: surpass their previous campaigns and make the most of this high-impact advertising space. more

In Q4 2024, the newspaper industry is experiencing shifts that provide substantial opportunities for owners to reassess the value of their businesses. Despite the challenges posed by the digital era, recent trends show that local newspapers can continue to thrive through strategic adaptations. more

Ecommerce fraud costs businesses billions of dollars annually. To protect your business, it is essential to leverage the right tools and technologies. Here are five key solutions that can help mitigate ecommerce fraud and keep your business safe. more

Self-Serve Cancel* for BLOX Audience+ provides an intuitive, hassle-free end-user cancellation workflow that doesn’t just meet regulatory requirements. It helps subscription businesses improve end-user experiences, reduce labor for customer service teams and retain as many subscribers as possible through designated save rates. more

Research Director on Demand looks at newspaper publisher occupations by employment and annual mean wages. more

Flip-Pay has announced integrations with a number of new payment providers — with industry giants PayPal, Revolut Pay and Authorize.net. Newsletter options have been expanded and magazine fulfillment solutions enhanced. more

The annual Pugpig Customer Summit is happening on Thursday, Dec. 5, and we’d love for you to be there for what’s set to be a fantastic online event. Here’s a look at what’s in store. more

Shalonda Lewis, director of operations and shared services for Tribune Publishing, talks with Indigo Trigger about the partnership that helped them develop a plan and roadmap to implement a new Lead-to-Cash platform. more

Publisher paywalls currently turn away more than 90% of daily consumers who do not want to either register or subscribe to a publication.  Learn how Make it Free pays publishers, who use their service, for every article they give to a consumer for free. more

A holiday map to the area's most festively decorated homes generated a $1,500 sponsorship and invaluable community connection for a local Wyoming newspaper.  more

Flip-Pay has announced a major expansion of its service offerings and key partnerships — an expansion that showcases its ability to support an extensive variety of content verticals, from sports betting and AI-driven tools to B2B political analysis and niche enthusiast communities. more

For businesses in industries where timing and location are crucial, weather-triggered mobile ads through AdMessenger offer an effective way to reach customers when they need your services most, driving awareness and engagement. more

AdCellerant has introduced TikTok advertising to its product suite, giving publishers a powerful tool to expand their reach and increase engagement with younger readers. more

The Hays  Free Press of Kyle, Texas, has joined a growing number of local newspapers across the U.S. that rely on Bluefin Technology Partners' expertise for managing every aspect of the legal notice process, from design and publication placement to compliance fulfillment. more