The Tampa Bay Times utilized a self-service software platform to run a successful Best of the Best campaign for four years. The revenue generated from the contest was primarily in a winners print piece featuring winners by category — released alongside a Sunday edition. The Best of the Best campaign was lacking monetization of digital products, particularly digital display ads to highlight businesses during the nomination and voting phases of the contest.
The Tampa Bay Times contracted with Elite Insights to leverage its proprietary software platform and consulting services to facilitate the fifth year of the contest. The Elite Insights team worked side-by-side with the Tampa Bay Times team on a strategy, training, pricing and execution of a new digital monetization strategy utilizing the Elite Insights best-in-class software platform.
Click here to read this case study, which shows 260% year-over-year revenue growth!
For more information, contact:
Shane Brinkerhoff
CEO
Elite Insights
435-229-7945
shane@eliteinsights.io
