This post summarizes our latest findings on Digital Subscription Offer Optimization stemming from extensive economic modeling and A/B testing of subscription offers and audience segmentation. In this post, we give an overview of the topic and research approach. more

According to Pew Research, 89% of Americans get news from digital devices. Despite this fact, many newspapers in the U.S. do not have a website (or don’t have the resources to keep it updated with current news). Join us May 26 at 2 p.m. EDT for a discussion on Our Hometown’s Digital Initiative to get all U.S. newspapers online.  more

The Bucks County Herald in Lahaska, Pennsylvania, leveraged the Community Publishing System provided by Software Consulting Services to streamline its editorial processes. Read this case study to see how the paper increased efficiency, improved the editing process and enhanced layout workflow. more

Join us on May 25th for The Brief, a new virtual event hosted by Column. For the first time, Column will announce its latest product developments and updates in a live broadcast. more

The Argus-Press in Owosso, Michigan, replaced its local workflow with the cloud-based ProImage NewsWayX production workflow to enjoy the cloud-based solution's speed and flexibility. more

Hardware defines sports legacies. And the coming months are prime time for emerging legends — with the Larry O'Brien Trophy and the Stanley Cup on the line. The marathon playoff seasons for pro basketball and hockey hit a dramatic stride in May and culminate in mid-June (for NBA) and early July (for hockey). more

After a quiet start to 2022, more than 75 newspapers have changed hands so far this year. Continuing the theme from last year, the majority of deals completed included smaller newspapers and local buyers. more

Brought to you by Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report published on March 16, aims to unpick the relationship between engagement and subscriber value by breaking down the levers that you can control, the audience that you attract, the actions that you make them take and how active you encourage them to be. more

Presteligence, an industry leading software developer and innovator, announces Focus Press Printer, based in Aurora, Colorado, becomes the latest user to implement NewsXtreme Cloud. more

Wick Communications has chosen ProImage, an AGFA Company, to streamline its production process of five print sites into one centralized hub at its Wenatchee plant. more

AdCellerant, an award-winning tech-enabled services company focused on bringing Madison Avenue-level digital marketing solutions to Main Street Businesses, has announced a rebranding effort. more

ITER WCM, Protecmedia's publishing CMS, has achieved the highest score in SEO performance in the SEO on-page evaluation process conducted with Google Lighthouse, the Google Web Audit tool. more

Designed for publishers by publishers, The Newspaper Manager is capable of handling any functions a media company could ever need, including: contact management, billing and accounts receivables, project management, sales management, ad sales management, audience development, marketing and more!  more

Today, The Associated Press and the PBS investigative documentary series Frontline announced the launch of "War Crimes Watch Ukraine," a major reporting effort to gather, verify and comprehensively catalog evidence of potential war crimes committed during one of the largest conflicts in Europe since the end of World War II. more

SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. more

When Small Newspaper Group approached GoalGetters requesting tools to improve retention of current customers and to appeal to the new additions to the local population, we were inspired. more

The Associated Press is taking steps to make its U.S. news report more visual and digital friendly to help local newsrooms thrive in an increasingly digital environment. more

The Alliance for Audited Media is participating in Trust.txt, an industry initiative developed by non-profit organization JournalList to help recognize publishers as members of trusted industry organizations and associations. more

Bluefin Technology Partners has launched new features in its industry-leading digital classifieds  solutions Bluefin Marketplace and Bluefin Place Ad for event-type categories such  as Yard/Garage Sales integrated with online mapping tools. All publisher sites should be upgraded by the end of March. more

TownNews and Tekan have announced an exclusive partnership for TownNews to become the content management system (CMS) and associated technology stack for members of a newly formed coalition of Canadian publishers. more