When Small Newspaper Group approached GoalGetters requesting tools to improve retention of current customers and to appeal to the new additions to the local population, we were inspired. more

The Associated Press is taking steps to make its U.S. news report more visual and digital friendly to help local newsrooms thrive in an increasingly digital environment. more

The Alliance for Audited Media is participating in Trust.txt, an industry initiative developed by non-profit organization JournalList to help recognize publishers as members of trusted industry organizations and associations. more

Bluefin Technology Partners has launched new features in its industry-leading digital classifieds  solutions Bluefin Marketplace and Bluefin Place Ad for event-type categories such  as Yard/Garage Sales integrated with online mapping tools. All publisher sites should be upgraded by the end of March. more

TownNews and Tekan have announced an exclusive partnership for TownNews to become the content management system (CMS) and associated technology stack for members of a newly formed coalition of Canadian publishers. more

The Associated Press will significantly expand its climate coverage, creating a standalone desk that will enhance the global understanding of climate change and its impact across the world. more

Would you like to know how to better execute your ASO strategy to grow your mobile app’s audience and engagement? Join Team Pugpig on Thursday, Feb. 10, for a free masterclass on the importance of a result-driven ASO strategy and its impact on the long-term growth of your mobile app. more

Promote a pub crawl, give "Shop Local" an Irish twist or shop around with "Lucky 17 Sales." These are just a few of the 17 ideas we have for attracting new advertisers on St. Patrick's Day. more

As a result of its recent acquisition of Minibar Delivery, by ReserveBar, Arrandale Ventures' media partners realized substantial returns on their in-kind marketing investments by way of cash payouts last month. Many members of America's Newspapers are part of the Arrandale Media Network, which comprises thousands of print, digital, television, radio and out-of-home media outlets. more

At AffinityX, we provide technology-agnostic, digital advertising solutions that are customized to suit our partners’ and their advertisers’ businesses. These solutions are designed to rapidly increase our partners’ revenue, while simultaneously supplying their advertisers what they need to compete in this ever-evolving market. Just ask Josh Richardson, our partner at Influence Digital Agency, about the success he has seen with us! more

Spending on event marketing is on the rise and on a per-event basis reached an all-time high in 4Q21. It is imperative for publishers to provide event organizers with a variety of promotion options to capture this potential spending.  Now is a good time to do a review of your online calendar promotion options. more

When the Sun-Sentinel in South Florida outlined the challenge it faced in building subscriptions for three very different target audiences, GoalGetters created three Rewards Cards as incentives — one for each audience. The result: The newspaper reported renewal subscriptions of 15-25% between the three different markets. more

Pagination is an area that has seen a large shift in thinking at newspapers across the globe. Newspapers now realize that the different forms of pagination can be moved to a company like AffinityX with the right kind of knowledge transfer between the client and AffinityX. more

The past two years have been the most dizzying in automotive history. In Borrell’s newly released “2022 Local Automotive Advertising Outlook,” read about the four key reasons for local car dealerships to continue advertising.  Simply put, they need to rebrand themselves. more

As part of its ongoing commitment to bring publishers the most up-to-date and relevant industry research, Lineup commissioned Adweek Branded to prepare this report exploring how publishing and media companies are adjusting their business models and transforming their digital advertising approaches as we head into a cookieless digital future. more

The Las Vegas Review-Journal adopted the full offering of the STN OVP and deployed it site-wide. Doing so not only allowed the Review-Journal to receive premium revenue from STN, but also eliminated costs like ad serving fees, video platform subscriptions and hosting costs. more

Hear how J. B. OBrien & Associates and Menio Global have helped M. Roberts Media cut credit card costs, generating thousands of dollars in recurring monthly savings on merchant fees. In this testimonial, the president of M. Roberts Media talks about why he made the decision to switch to Menio Global as its merchant processor. more

Search Engine Optimization (SEO), put simply, refers to the practice of improving your website’s performance in search results across major search engines like Google, Bing or Yahoo. Generally speaking, a website that performs better in search results is more likely to see increased traffic from these search engines. more

Laurie Bolle, vice president of national classifieds/sales at Gannett, is joining Column! more

ppi Media has developed a new content portal for Schwäbisch Media known as “StoryBox,” a structured system that allows sports and music clubs, schools, churches and other local institutions to provide the editorial team with content for the regional editions of the Schwäbische Zeitung. more