Bluefin Technology Partners adds new features for pumping up yard/garage sales category

Bluefin Technology Partners has launched new features in its industry-leading digital classifieds  solutions Bluefin Marketplace and Bluefin Place Ad for event-type categories such  as Yard/Garage Sales integrated with online mapping tools.

Advertisers can now make their event listing standout by having their location on a digital map on the publisher’s classified site, from which readers can create easy driving directions. For  self-service advertisers, the new Place Ad Form, or widget, captures all the information to drop a “pin” on the event map location, and automatically format the ad description for both the print and online listings.

“We are always trying to find new ways to help our publishing partners empower their advertisers and engage readers by providing new functionality to our Bluefin community advertising solutions,” said Rich Grover, CTO and founder of Bluefin Technology Partners. “Our enhanced events-driven category approach with mapping integration is generating more advertising revenue while creating a positive user environment. The feedback from our publishers has been very positive.”

The new release is now available to all Bluefin Technology Partners newspaper clients. Grover expects to have all publisher sites upgraded by the end of March.

For more information, contact Steve Rosenfeld, general partner, at steve@getbluefin.com or phone at 508-254-1927.