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Webinar interview with VPA directors about the Digital Initiative set for Thursday, July 28

The Digital Initiative program is aimed at getting all newspapers under the Illinois Press Association and Virginia Press Association umbrella on the web with a turnkey digital revenue model. more

Teton Media Works reaching new heights with ProImage’s cloud-based NewsWayX Workflow

Community-focused Teton Media Works, publisher of the Jackson Hole News & Guide and Jackson Hole Daily newspapers, has implemented ProImage’s NewsWayX automation workflow solution to streamline and modernize its expanding production. more

Illinois Press Association partners with Our-Hometown, Inc. to launch digital initiative in Illinois

The Digital Initiative program aims to transition all newspapers in Illinois to a turn-key digital model that includes new, modern and mobile-responsive websites for every publication, as well as additional tools and features used to increase reader engagement and generate additional revenue from the web. more

Plan now to develop strategies for Q4 healthcare advertising and revenue

With agencies and advertisers now planning Q3 and Q4 media buys, including promotion of open enrollment supplemental insurance to consumers, how is your organization positioned to develop your share of revenue allocated to publishers in print and digital? more

From audience professionals for audience professionals!

After hundreds of calls, emails and Zoom meetings, one thing is known for sure. You want more starts to offset the losses. As cost per order — or cost per acquisition — has risen, so has subscription churn. But it doesn't have to. Thus, ending the vicious cycle. more

Presteligence implements rapid installation of NewsXtreme Cloud for Nor Dak North Publications

Presteligence, an industry leading software developer and innovator, announces Nor Dak North Publications, based in Garrison, North Dakota, becomes the latest user to choose NewsXtreme Cloud. more

How to measure tradeoffs in your go-to-market offers

SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity and churn. more

Success story: Saving a loyal customer with digital innovation

From real estate and automotive to general retail, publishers are feeling the drop in digital advertising revenue. Keeping up with social media and new technology platforms has proven difficult for media companies. Read about how Wehaa helped the Northwest Arkansas Democrat-Gazette meet a challenge and retain a loyal automotive dealer's advertising. more

Design tips to prepare files for print: Part 2

Commercial printing is a science, with multiple variables that affect the outcome of the project. As a designer, how you prep and supply your files to the printer will determine the outcome of your final project. Of course, no two projects are the same, but there are some common things to keep in mind along the way. This is the second in a two-part series. more

4 benefits of having cleaner website data

In a new blog series, “Web Analytics 101: The Digital Publisher’s Guide to Better Data,” the Alliance for Audited Media shares how invalid traffic affects publishers’ site analytics and why removing this traffic from data reports improves audience insights. more

Column introduces live broadcast to announce its latest product developments and updates

Column has debuted The Brief, its first live broadcast to announce the latest product developments and updates. Column's Laurie Bolle (Enterprise) and Bo Xiang (Software Engineer) introduced the new affidavit automation feature for publishers.  more

Increase summer circulation with sharks, plankton and shellfish

Parents are always scrambling for ways to keep their children busy when school is out for the summer. As a publisher, you are always concerned with reading because you want your newspaper to be a primary read right now and into the future. Here’s a revenue and circulation-builder! more

AidaDXP, the first AI that automates newspaper layout

The Artificial Intelligence of Aida allows you to create a 15-page newspaper in an average time of 45 seconds. Welcome to Newsroom 3.0. View our brief video. more

Whitepaper: Peer into the future of privacy

There’s no need to be afraid of where the future of data and privacy is going. However, the best thing is to remain informed, and that’s why the experts at AdCellerant created a whitepaper for you to unlock all content you need to make future-focused decisions for your business. more

Investing in audience development solidifies Freestar’s position of true publisher partner

As a news organization (or really any content site), there’s never been a better time to invest in audience development.  Leading ad monetization provider, Freestar, is doing just that. Traditionally, publishers come to us for ad technology, advanced yield specialists and white glove customer service. We’ve added a layer of audience expertise to maximize publisher revenue from both ad optimizations and traffic strategies. more

The Independent relaunches on Pugpig in quest for 4 million registered users

The Independent’s new app, powered by Pugpig Bolt, aims to use its combined subscription and ad revenue model to help the newspaper hit four million registered users by the end of 2022. more

Kurt Jackson of SCS named to top 10 list of creative technology entrepreneurs

Kurt Jackson's love for journalism and news publication brought him to work at and eventually purchase Software Consulting Services, LLC (SCS). It also landed him on Entrepreneur India's list of 10 extraordinarily sharp and creative entrepreneurs who are bringing needed change to various industries. more

Strategies to capture political spending

How can newspapers position their media offering to capture a greater share of political spending?  Newspaper readers are known to vote and skew older, versus a younger skewing CTV audience.  Both points are attractive to political media buyers.  But how to create a marketable media package? more

New AP Stylebook includes 300 new or revised entries, inclusive storytelling chapter

The Associated Press has released the 56th edition of The Associated Press Stylebook and Briefing on Media Law, which includes more than 300 new or revised entries and a new chapter on inclusive storytelling. more

Small deal activity resumes after quiet start to year

After a quiet start to 2022, more than 75 newspapers have changed hands so far this year. Continuing the theme from last year, the majority of deals completed included smaller newspapers and local buyers. more
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