In 2020, the Alliance for Audited Media interviewed several media buyers to learn how they evaluate audited media and prioritize audited publishers in their media plans. AAM recently revisited these buyer conversations to gain fresh perspectives on media planning in 2022, the impact of these challenges on the industry and buyers’ reliance on audited media. Here’s what they had to say. more

Here are three use cases, driven by data science, that have impacted significant bottom-line revenue and subscription growth. These examples also demonstrate how publishers can follow key success factors of applied analytics. more

When it comes to content management software, there is an overwhelming number of suppliers. Most content management systems offer somewhat similar features. Still, not all are created equal. It is imperative for publishers to have the edge. Whether it’s integration, flexibility or time, having the advantage can be the difference between keeping the lead and falling behind. With Presteligence’s My News 360, publishers can gain that edge. more

Did you know that brands that make cutbacks on marketing and advertising budgets during economic downturns (e.g., global pandemics, political changes or recessions) see a significant loss once the economy recovers? Learn more about best practices, strategies and resources for navigating economic uncertainty available to you in our latest blog. more

Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success. In our latest whitepaper, we’ve shared insider tips to help publishing companies develop pricing plans and paywall structures that yield better results. more

Protecmedia solutions allow small and medium-size newsrooms to work with the latest editorial technologies. Media Cloud covers all the needs of a newspaper, such as editing, advertising, analytics and distribution. more

Newspaper Subscription Services has pioneered a "simple mechanism" — along with features — that educate your subscribers on the benefits of retaining the subscription, and ultimately modifying the subscription instead of cancelling it. more

How often should you go to the dentist? At least twice a year for regular cleanings and check-ups. So, twice a year offer all the dentists in your area a lively Kid Scoop “going to the dentist” page to sponsor. Here’s a choice that will motivate dentists … and please parents and teachers, too. more

Watch Column's second edition of The Brief to hear how Column R&D is opening up expansive revenue-generating opportunities for the news industry. more

In the Pugpig weekly media bulletin, Pugpig’s consulting services director Kevin Anderson distills some of the best strategies and tactics that are driving growth in audiences, revenue and innovation at media businesses around the world. more

The Pickens Progress recently used a Themed Special Section (TSS) from Metro to streamline production of a successful Health & Wellness supplement. With the articles and layout already in place, the publication kicked off the section with a local touch by adding their own feature written about an area chiropractor who is competing in a national weightlifting competition. more

Local publishers in Europe and North America are increasingly using automation to cover junior sports leagues, as part of a strategy to build engagement in local sports communities. more

Enghouse Systems Limited has acquired the business assets of VoicePort LLC, a provider of SaaS automated solutions based in Rochester, New York. more

The obituary market is at a crossroads. Read Part 2 of this position paper. more

Revlyst, a leading media consulting firm, and MIDTC, a full-services media technology company, have teamed up to provide free IT and digital assessments for local media companies. more

Creative Circle Media Solutions and eType Services have announced they will be supporting one another’s clients by cross-selling some of their services. more

Two years ago, Keven Zepezauer, president of Restoration NewsMedia, made the decision to switch his papers over to Column, whose core software product streamlines the entire public notice process for newspapers and their customers. Once his papers started using the software, Zepezauer's team reduced the time they spent on public notice by 50%. “It was a huge time-saver,” he said. more

Benchmark research from North American news media companies indicates acquisition of digital products is likely to remain at current levels without a significant news event occurring to increase traffic. more

The Kansas Press Association announces the launch of a Digital Initiative program during this WEBINAR EVENT REPLAY streamed live on Friday, July 29. View the replay and see how your newspaper could benefit from this program. more

During an almost 30-minute podcast, retention guru, E&P columnist and industry insider Richard Brown joins Lon Haenel of Newspaper Subscription Services to discuss how he uses KPIs (key performance indicators) to build his retention equation. He keeps it simple and effective by creating, executing and measuring. Listen to this podcast at your convenience. more