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This local publisher grew digital ad revenue 70% YOY with technology

This local publisher needed more than just a technology provider. They needed a collaborative partner supporting their digital revenue growth journey with innovative technology and a new go-to-market strategy. The result was a new branded omni channel advertising tool and impressive revenue growth within the first six months. more

Kodak honored twice with print technology awards

The Pinnacle InterTech Awards recognize innovative technologies which are predicted to have a major impact on the graphic communications and related industries. The Pinnacle Product Awards recognize products that improve or advance the printing industry with exceptional contributions in quality, capability and productivity. more

Should your print business invest in email marketing?

When it comes to selling print, finding ways to stay connected with potential customers and determining how to get your advertising message to those readers can be challenging. But there is a solution: Turn your print ad into a targeted email. more engages loyal readers with a simple, custom registration wall

The Eastsider LA is a free, digital-only, publication and website that focuses on hyperlocal news in the Los Angeles area. The publisher was initially unsure if TownNews' new dynamic metering system would be appropriate for his publication. But since the paper launched on Audience+ (less than two months ago), it has had more than 450 users sign up. more

Bridging the gap: With E-Edition

It's no secret; today's world is a digital world. Our consumption of news is no exception. Millions of websites provide news and information to our devices every second. But what about those who still prefer to have something tangible, something that feels and reads like a newspaper when one is not available. Presteligence's My News On The Go E-Edition has a soft spot for those tangibles. more

Alliance for Audited Media becomes first U.S. certifier with Journalism Trust Initiative

The ANSI National Accreditation Board (ANAB), a wholly owned subsidiary of the American National Standards Institute (ANSI), has accredited the not-for-profit media auditor Alliance for Audited Media (AAM) to conduct independent audits to determine media outlets' compliance with the Journalism Trust Initiative's (JTI) standard for ethics and trustworthiness in journalism. more

Mather expands global footprint with new office opening in Belgium

In line with our continued efforts to expand our solutions in Europe, Mather Economics is pleased to announce the opening of its new office in Antwerp, Belgium on Oct. 1. We are also delighted to welcome Liesbeth Nizet, former change director B2C of Mediahuis group, as the new managing director of Mather’s European division. more

Druckzentrum Neckar-Alb takes newspaper printing into the future with KODAK SONORA XTRA Process Free Plates

With generally declining circulations, coupled with huge increases in the cost of paper, energy and other materials, newspaper printers are forced to search for ways to streamline their processes and make themselves more efficient. more

Media buying perspectives: The value of audited media in times of change

In 2020, the Alliance for Audited Media interviewed several media buyers to learn how they evaluate audited media and prioritize audited publishers in their media plans. AAM recently revisited these buyer conversations to gain fresh perspectives on media planning in 2022, the impact of these challenges on the industry and buyers’ reliance on audited media. Here’s what they had to say. more

3 data science use cases demonstrate news publisher monetization options

Here are three use cases, driven by data science, that have impacted significant bottom-line revenue and subscription growth. These examples also demonstrate how publishers can follow key success factors of applied analytics. more

Full circle with My News 360

When it comes to content management software, there is an overwhelming number of suppliers. Most content management systems offer somewhat similar features. Still, not all are created equal. It is imperative for publishers to have the edge. Whether it’s integration, flexibility or time, having the advantage can be the difference between keeping the lead and falling behind. With Presteligence’s My News 360, publishers can gain that edge. more

Navigating economic uncertainty with ease

Did you know that brands that make cutbacks on marketing and advertising budgets during economic downturns (e.g., global pandemics, political changes or recessions) see a significant loss once the economy recovers? Learn more about best practices, strategies and resources for navigating economic uncertainty available to you in our latest blog. more

Your guide to subscription pricing strategies

Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success. In our latest whitepaper, we’ve shared insider tips to help publishing companies develop pricing plans and paywall structures that yield better results. more

Media Cloud, the technology that fits every newsroom

Protecmedia solutions allow small and medium-size newsrooms to work with the latest editorial technologies. Media Cloud covers all the needs of a newspaper, such as editing, advertising, analytics and distribution. more

When subscribers say, 'cancel!'

Newspaper Subscription Services has pioneered a "simple mechanism" — along with features — that educate your subscribers on the benefits of retaining the subscription, and ultimately modifying the subscription instead of cancelling it. more

Capture dentists to fill your revenue space

How often should you go to the dentist? At least twice a year for regular cleanings and check-ups. So, twice a year offer all the dentists in your area a lively Kid Scoop “going to the dentist” page to sponsor. Here’s a choice that will motivate dentists … and please parents and teachers, too. more

Column is making public notice more valuable for publishers

Watch Column's second edition of The Brief to hear how Column R&D is opening up expansive revenue-generating opportunities for the news industry. more

Pugpig Media Bulletin: Are we at peak subscription? And what makes a good push notification

In the Pugpig weekly media bulletin, Pugpig’s consulting services director Kevin Anderson distills some of the best strategies and tactics that are driving growth in audiences, revenue and innovation at media businesses around the world. more

Local weekly successfully reintroduces wellness section following pandemic pause

The Pickens Progress recently used a Themed Special Section (TSS) from Metro to streamline production of a successful Health & Wellness supplement. With the articles and layout already in place, the publication kicked off the section with a local touch by adding their own feature written about an area chiropractor who is competing in a national weightlifting competition. more

Junior sports is new focus for automated reporting

Local publishers in Europe and North America are increasingly using automation to cover junior sports leagues, as part of a strategy to build engagement in local sports communities. more
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