Utilizing local event content in each of your channels, including newsletters, is key to maximizing its value. When event content is included in newsletters, it generates some of the highest click-through rates and correlates with a boost in traffic and engagement. more

The COVID-loss reading and math scores are in, and the news is bad. All children have lost between two and 12 years of reading growth. Children are just not reading enough after two years of education disruption. Kid Scoop has been helping children read more enthusiastically for 30 years. Establish your community newspaper as the community leader in reading advancement. more

Now is the time to put into play your online cancel intervention strategy. Newspaper Subscription Services has pioneered a solution that educates and advocates. Grow and improve your revenue by nurturing your subscribers. As they re-connect with the benefits of retaining their subscription, they are far more likely to modify subscription terms instead of cancel it. more

Using AI, the MDXP ecosystem delivers newsroom solutions to automate work processes, eliminate repetitive tasks, increase reader engagement and consolidate income sources for the media. more

Our-Hometown has released another add-on enhancement to its existing Metered Paywall feature: the Source Based Paywall Meter! This allows newspapers to set up several different sources as referrers, such as social sharing sites like Facebook, Twitter and the like. Each referring source can then have its own custom Paywall Meter with unique settings applied. more

In the Pugpig weekly media bulletin, Pugpig’s consulting services director Kevin Anderson distills some of the best strategies and tactics that are driving growth in audiences, revenue and innovation at media businesses around the world. Read the latest and sign up to get the Media Bulletin in your inbox. more

As we enter the final quarter of the 2022, PAGE encourages newspaper executives to check their current prices with PAGE in preparation for 2023 budgets. You don’t have to be a PAGE member to check your prices. more

It’s old news by this point: The traditional print landscape has changed and publishers everywhere have been impacted by the shift. From the decline of direct selling in favor of online alternatives to dips in circulation earnings, it’s more important than ever to prioritize digital revenue. But what if selling digital didn’t have to be painful? more

The Maine Press Association has joined the Column Partner Program as the first New England member.  more

When we get asked what AdPerfect’s why is, it’s an easy answer, even if not always believed.  AdPerfect’s why is to provide technology that makes it super simple for funeral homes to submit obituaries to local newspapers, using a business model designed to reduce expense while maximizing revenue for the newspaper and the funeral home. more

When the Albert Lea Tribune team decided to run a multimedia, multi-sponsor sweepstakes leading up to Valentine’s Day, they turned to the MetroCreativeConnection.com Creative Library for inspiration. Their Valentine’s Day image search turned up a series of gnomes that sparked an idea for a campaign concept. more

On Nov. 8, The Associated Press will count the vote, declare winners and cover the results of House, Senate and statewide races across the U.S. in a critical midterm election cycle. Washington Bureau Chief Anna Johnson outlines AP’s coverage plans and explains the significance of the role AP plays in the American democracy. more

The key factors in The Fresno Bee and its Spanish-language paper closing recent grocery store sales were advertising needs, money and client trust.  Read how AdMall played an important role in helping the newspaper meet the needs of this new newspaper client. more

The hosted solution provides publishers with a custom workflow on ProImage's Cloud redundant servers.  Local users have logons just as if the servers were local to softproof, approve and track both pages and plates. more

STN Video has announced it will be powering video on PressReader’s Branded Editions platform, an innovative digital publishing SaaS solution for publishers wanting custom digital editions for the web, via apps, and as kiosks. more

The Alliance for Audited Media recently achieved accreditation from the ANSI National Accreditation Board to become the first U.S. certifier of the JTI Standard. AAM sought accreditation because JTI aligns with AAM’s mission of helping buyers buy and sellers sell through independent, third-party assurance. Here’s an overview of JTI’s program, the benefits for media outlets and the industry, and how journalists can get started. more

For newspaper publishers, a world-class subscription management platform is a critical engine for future growth, touching on everything from the business model, to how content is packaged and sold, to subscriber acquisition and retention, the customer experience, revenue optimization and diversification. more

Making customers happy is essential to the longevity of a brand. In fact, research by Salesforce shows that 88% of consumers say the experience a company provides is as important as its product or services. To investigate this further, TCN recently conducted an annual survey called, "Consumer Insights about Customer Service," which revealed some valuable insights into consumers’ preferences and trends that could — and should — impact the way customer service centers operate.  For media organizations looking to improve their contact centers, either in-house or through a third party, there are a few key points to keep in mind. more

Software Consulting Services, LLC has donated $2,500 to The Bucks County Herald Foundation and $1,000 to the Southern Lehigh High School Computer Science Club. These are the initial awards under SCS's new charitable contribution program, designed to help fund community-based journalism and promote the study of computer science at local high schools. more

Legacy.com is delighted to announce we’re launching our next major wave of obituary page redesigns. Packed with features to help focus your reader’s attention, these latest updates keep our newspaper partners at the forefront of digital content trends … and build the kind of relationships that deliver long-term revenue impacts. more