Protecmedia, the Spanish technology company specializing in editorial solutions for media, presented its perfect formula for newsroom 3.0 at the World News Media Congress 2022, organized by WAN-IFRA and held in Spain.
The Congress is an annual meeting of top media executives. This year it was held at the breathtaking Zaragoza Conference Centre and was attended by more than 1,000 well-known journalists from more than 80 countries.
Protecmedia presented MDXP at the event, its perfect formula for newsroom 3.0. It is a complete ecosystem of media technology solutions that meet all needs: editing, advertising, audiences and archive.
The ecosystem focuses on the key differential values that Artificial Intelligence brings to new newsrooms: automation of work processes, elimination of repetitive tasks, increased reader engagement and consolidation of income sources for the media.
Some of the main “ingredients” of the MDXP ecosystem are:
This technology automates the layout of print publications from the content published online. This design assistant enables DTPers to focus on infographs, maps and creative front pages (instead of time spent on tedious adjustments) and will also allow journalists to extend the closing time for the print edition.
MDXP delivers a customized user experience, using all information gathered by the outlet about reader activity. Registered users can also access a record of their favorite articles, information saved to read later and track articles or news items by themes, trends or favorite authors.
CMS Iter also shows each user content that meets their particular interests, and suits their location or device they are using. This is a key strategy to increase reader loyalty.
With Quay, the digital asset management tool included in this ecosystem, the management of thousands of files in a newsroom can be streamlined. It automates the classification and management of PDF and Word documents, videos, images, audios, etc. Using this artificial intelligence DAM, media outlets can index all texts in every document automatically and generate meta tags to help to find them in seconds.
This tool automatically transcribes an audio to a text file. This means that all audio content is available and accessible, simply and at all times for the entire newsroom.
With this AI engine, the newsroom can analyze videos and photos and automatically extract important details from these videos to facilitate their tagging and content analysis.
As well as streamlining identification and archiving processes, this solution offers the possibility of monetizing the archive through e-commerce.
María Arenas Filgueira, CMO at Protecmedia, explains: “Protecmedia is proud to be able to present the MDXP formula at the World News Media Congress 2022. After more than 40 years of delivering media technology solutions, it is amazing to be able to launch a global, adaptable product that works and helps media outlets to evolve towards newsroom 3.0.”
About Protecmedia:
Protecmedia is a Spanish company specializing in software development for media. It has more than 40 years of international experience in over 26 countries around the world. It delivers integrated solutions that cover editorial, audience and advertising processes. More information at: www.protecmedia.com
