AdPerfect’s why

In our current zeitgeist, it's common to ask be asked: “What is your why?” What is your reason for who you are and what you do?

When we get asked what AdPerfect’s why is, it’s an easy answer, even if not always believed.  AdPerfect’s why is to provide technology that makes it super simple for funeral homes to submit obituaries to local newspapers, using a business model designed to reduce expense while maximizing revenue for the newspaper and the funeral home.

How does AdPerfect deliver on our why? AdPerfect’s parent company, Tribute Technology, has more than 15,000 funeral homes in their network, throughout the United States and Canada. Those funeral homes use AdPerfect’s Media API to submit the obituary, death notice or memoriam, right from their software into the newspaper’s content management system.

If a funeral home is not in the Tribute Technology network, they use AdPerfect’s award-winning self-serve process to easily submit the obituary, death notice or memoriam directly into the newspaper’s CMS. If a private party doesn’t work through a funeral home, they too can easily use AdPerfect’s self-serve process, with the destination of your newspaper’s CMS.

That’s the super simple.

How does AdPerfect reduce your expenses?

• The platform is free — no licensing fees, no per transaction fees … no fees at all!
• The AdPerfect Customer Success and Support team does all the integration; no additional resources are needed from your newspaper(s).
• AdPerfect uses AI and the support team to review all comments before posting, so your team doesn’t have to.
• AdPerfect handles the transfer of historical obituaries to your new obituary platform.
• AdPerfect conducts all the training for funeral homes.
• AdPerfect provides all the marketing materials, so all you have to do is hit “send.”

 How does AdPerfect maximize your revenue?

• You keep all your obituary revenue.
• You keep all your advertising revenue.
• You keep all your subscription revenue, and we can easily integrate your subscription metering technology.
• AdPerfect is a completely white-label platform, so we’re not in your market(s) taking your advertising dollars or subscription revenue with a third-party brand. In other words, we’re helping you compete for local dollars, not competing against you.
• AdPerfect splits all e-commerce revenue with the newspaper 50-50.
• AdPerfect provides a full data suite on consumer behavior, to support your advertising and subscription initiatives.
• With API connections to 15,000+ funeral homes in network and self-serve connections to another 7,000+ funeral homes, the days of dramatically dropping obituary counts are over.

Usually, the first question I get asked from my newspaper colleagues goes something like this: “Is this really true — the platform is free, and you split e-commerce revenue with us?”

Believe me, it is true. And it is our why. Now I’d ask you … why not?

Matthew Ipsan is general manager of AdPerfect and can be reached at matthew.ipsan@adperfect.com.