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Kurt Jackson of SCS heralds the partnership between Netflix and Microsoft as groundbreaking

In July 2022, Netflix named Microsoft as its official partner for an upcoming ad-supported version of the streaming platform. In a recent article in Forbes, Kurt Jackson, the founder of Software Consulting Services, heralded the partnership as groundbreaking. more

Digital newspaper printing: KP Services (Jersey) Ltd continue to print U.K. national titles for the Channel Islands

Kodak is pleased to announce that KP Services (Jersey) Limited, a joint venture between Kodak and Guiton Group Limited, has secured printing contracts for U.K. national newspapers until May 2024. more

Mirabel Technologies releases electronic signature system within publishing CRM, Magazine Manager

Mirabel Technologies has released its own much anticipated "built-in" electronic signature system within its publishing CRM, Magazine Manager.  more

Driving subscriber acquisition during the holidays

Nearly all industries use various pricing strategies during peak holiday seasons to spark demand, drive revenue and increase brand exposure. Newspaper publishers can leverage these same techniques using a flexible and customized approach to attract new customers and retain existing subscribers with holiday incentives.  more

How NPG Newspapers converts digital browsers into subscribers with Audience+

Earlier this year, NPG Newspapers migrated four of the group’s publications — St. Joseph News-Press, Atchison Globe, Hiawatha World and Green Acres — to Audience+, the dynamic smart meter from TownNews. more

Frequence partners with Lineup to integrate media sales, operations and billing

Frequence is partnering with media solutions provider Lineup Systems to help streamline sales, automation and billing processes. Discover how this will benefit newspapers and other media businesses. more

The Arena Group to acquire digital assets of Men’s Journal and Adventure Network from a360media

The Arena Group Holdings, Inc., a tech-powered media company home to more than 240 brands, including Sports Illustrated, TheStreet, Inc. and Parade Media, has entered into a definitive agreement to acquire the digital assets of Men’s Journal, Men’s Fitness, Surfer, Powder, Bike, SKATEboarding, Snowboarder and NewSchoolers from accelerate360. more

Alliance for Audited Media, BPA Worldwide agree to merge

The boards of directors of the Alliance for Audited Media and BPA Worldwide have unanimously approved a plan for the two companies to merge. The two not-for-profit media auditing organizations are joining forces to increase trust and assurance across media channels through innovative service development. more

PressReader survey indicates technology as the key solution to rise of news deserts

Over the past several months, PressReader surveyed hundreds of professionals working in English-language news and publishing around the globe. The survey was conducted to get a sense of views on the current state and future direction of the industry — with a particular focus on the problem of news deserts. more

‘Well Being’ series of special sections hits the mark with readers and advertisers

A locally owned Florida newspaper recently revamped its special sections program for greater ad revenue and reader engagement. Here’s how the West Volusia Beacon did it. more

Analytics FAQ: We answer your questions about changes coming for GA4

New analytics are coming! If you've seen the notices from Google there's no need to panic, because TownNews is here to help. They can answer your questions about what changes to expect, when to expect them and what you can do to prepare. more

Turn inflation into opportunity to advance your strategic pricing agenda

Current macroeconomic conditions have publishers and consumers alike considering how to navigate this new economic climate. Companies across all industries are trying to determine the right balance between raising prices in the face of higher production costs while maintaining demand and profitability. more

Clear and conspicuous: A powerful stop-save case study

This week, Lon Haenel of Newspaper Subscription Services caught up with Pat Leader of the Spokane (Washington) Spokesman-Review. Leader, an expert in working with subscribers who intend to cancel, shared how she and her team deployed and leverage the NSS Online Cancellation Intervention app to listen AND respond to subscribers who are about to cancel. more

Albuquerque Journal’s Robert Rivera on creating a culture founded on commitment

Albuquerque Journal’s Robert Rivera got his start in the industry right out of high school by delivering newspapers at retail rack and dealer locations for the company. More than 20 years later, he’s Albuquerque Journal’s vice president of circulation. Here he shares how his company rewards committed employees, the value of growing together as a team and what advice he would give to someone starting out in the industry. more

Three ways to profit from SMB clients

Nexta.io has heard it over and over again. Traditional advertising (print, radio, TV) is declining. The time of digital advertising is rising and clients are asking for it. While platforms or managed services are perfectly fitted to service large campaigns and high budgets, they are too expensive and still demand significant publisher ad ops staffing to serve the large percentage of SMB clients. Nexta can help with this! more

Newspaper in Indiana improves customer experience for public notice

Kendal Hampton is the administrative assistant at Fort Wayne Citilink, the public transportation operator for the Fort Wayne and Allen County metro area in Indiana. One of the many tasks that falls on Hampton’s shoulders is posting public notices in Fort Wayne’s local newspaper — the Journal Gazette — for all of Citilink’s board and committee meetings. more

Lineup launches immutable backup service

To complement the already robust client data security strategies we have in place for Adpoint and Amplio users, Lineup is introducing an additional layer of protection for critical system backups in the form of immutable storage.  This technology ensures an object cannot be deleted or edited. more

Attract new subscribers: Parents of preschool children

If we’ve learned anything from the COVID years, parents of young children crave learning materials right at home. Your newspaper can provide just what parents of preschool children need, with Kid Scoop JUNIOR. more

Zette launches article paywall solution at TechCrunch Disrupt

Media tech startup Zette launched its product beta at TechCrunch Disrupt’s Battlefield 200 on Oct. 20. Zette was one of only 200 startups selected to present at the renowned Silicon Valley conference, where the best, most innovative emerging startups in the world pitch on the showroom floor. more

Number of SMBs doubles, fueling big drag on ad spending

A dramatic change in the creation of new businesses since the pandemic will forge a different advertising landscape across local markets in 2023, according to Borrell Associates. Borrell will unveil its 2023 forecasts and describe the change in business composition during a 45-minute webinar at 11 a.m. Eastern on Thursday, Nov. 17.  The webinar is free.  more
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