Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and iPublish Media answered by continuously iterating its advertising platform to meet these priorities. more

THE CHALLENGE:  Yetzers Home Store builds custom furniture based on a customer's specifications, with limited inventory to promote. The store was seeking a digital lead/sales promotion that included social media. Learn how Adams Publishing Group and Wehaa met those needs. more

The Associated Press has debuted the inaugural AP Top 25 Movies ranking, an honor roll of films that premiered over the past year. more

As publishers review this past year, they are examining budget successes and looking for areas where improvement may be needed. There are a lot of opportunities and positive news for publishers in 2023; here are seven trends that publishers can take advantage of to gain revenues and reduce costs across various advertising categories: more

Russmedia needed a state-of-the art media sales system that could enable it to easily manage ad placements in its broad suite of products. The company faced three main challenges that led to its decision to look for a new technology solution. more

California daily uses infographic layouts and a digital directory pairing to expand audience reach, entice advertisers and build on the popularity of its annual print medical guide. Here’s how the paper did it:  more

Maria Ravera is senior director of subscription strategy — mobile, direct marketing and digital migration for McClatchy and president of the Audience Development Media Alliance. Here she shares insights from her career, including advice for those new to the industry, how McClatchy accelerated its digital transformation and what news media means to the communities they serve. more

A survey of publishers by the Alliance for Audited Media showed that 2022, for all its discouraging headlines and disconcerting headaches, wasn’t completely void of positive news and (hopefully) heartening trends. more

With its more recent feature release, CitySpark continues its focus on providing publishers with features to generate increased digital revenue from local events.  Event promoters can now purchase promotions for their event on any or all of a publisher’s sites at the same time in a single check-out. more

Aptitude, formerly MPP Global, has been supporting publishers for over 20 years with innovative ideas to identify, engage and monetize audiences. In this article, we give our insights into what we believe will impact media businesses in 2023 and how organizations can use them to their advantage.  more

It’s fair to say that 2022 was a momentous year for news media. This post reviews our articles published in 2022 and provides an opportunity to reflect on lessons learned and discuss expectations for the year. more

Column recently launched Notice by Mail, a new service that publishers can offer their government customers to mail letters — as part of their notice process — through Column. more

In 2021, McClatchy identified gaps in its reporting — topics that would drive new audiences that the publisher didn't have the reporter power to cover. Robots were deployed for some of the bulk routine reporting of community information topics like high school sports and real estate sales. more

The speed of the high-performance KODAK MAGNUS Q800 Platesetter has been increased once again with T-speed Plus, offering a throughput of up to 84 B1 or 8-up plates per hour (pph). This marks Kodak's third speed upgrade for the MAGNUS Q800 in four years. more

AdvantageCS has released a whitepaper that is designed to help its news media clients choose the subscription platform that best meets their needs. Download this whitepaper (at no cost). more

We celebrate the leadership of Dr. Martin Luther King, Jr. on Jan. 16 as a national holiday. This special Kid Scoop page offers you the opportunity to communicate the power of compassionate words. Notice the powerful reading activities. more

Contrary to popular belief, recessions and economic downturns are NOT the time to cut back. Instead, it’s the perfect time to reevaluate your current marketing and advertising efforts to keep your business and brand top-of-mind with your target consumers through empathetic, relatable material.  more

“We’re  very excited about being chosen by the LMC to participate in their new program and looking forward to assisting local media companies in achieving their 2023 digital goals,” says Greg Osberg, CEO of Revlyst.  more

As a new year begins, we’d like to take a look back at all that we’ve accomplished this past year. more

By demonstrating audience reach by ZIP code, county and state across all print, electronic editions and websites, newspaper publishers can solidify their leadership status in the local market. Tactician Media’s proprietary methodology can help you demonstrate your reach in your markets. more