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Case study: Russmedia's need for a state-of-the art media sales system

The goal: a system that would enable Russmedia to easily manage ad placements in its broad suite of products

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With roots in the publishing industry dating back more than a century, today Russmedia is one of the most progressive media companies in Europe, with headquarters in Austria and subsidiaries in five European countries.

Russmedia’s titles focus on regional and vertical niches within a portfolio consisting of:

 

Overcoming challenges

Russmedia needed a state-of-the art media sales system that could enable it to easily manage ad placements in its broad suite of products. The company faced three main challenges that led to its decision to look for a new technology solution, which all became exacerbated as Russmedia began to add more products to its suite of offerings.

  1. Employees were working in different systems.
  2. The legacy system Russmedia was using for media sales posed a significant risk.
  3. Russmedia was collecting and storing data in multiple places rather than in one centralized location.

Faster growth

Today, Russmedia leverages Adpoint’s order management system (OMS), customer relationship management software (CRM), finance system, and reporting and analytics suite to streamline operations, make better use of data and boost ad sales revenue for faster growth. The company also uses Lineup’s self-service Ad2order solution, so clients can book print inventory directly via a user-friendly web portal.

Click here to request a download of the full case study — and to read more on how Russmedia solved its three challenges.

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