Frequence has entered into a partnership with media solutions provider Lineup Systems to help streamline sales, automation and billing processes across the two platforms — providing increased efficiency for media businesses.
The partnership will integrate Frequence’s technology, which automates media planning, proposals and execution across online and offline channels, with Lineup’s Adpoint software — an all-in-one ad revenue management solution.
The Benefits of a Frequence / Lineup Partnership
The integration between Frequence and Lineup results in fewer errors transferring data between platforms. Instead of manually exporting data from one system and then uploading or rekeying that same data into the other, this integration will allow salespeople to pass proposal and order information easily between the two — via their APIs.
Leaders at both Frequence and Lineup are excited about the new partnership.
“With our new partnership, advertiser data will be fully integrated so the sales executive doesn’t have to undertake the excessive and time-consuming burden of manual data transfer, saving time and resources,” said Oliver Jacob, president of Frequence. “This is especially important given the current economic environment, where it’s more important than ever to maximize efficiencies across all systems.”
Susan Macdonald, Lineup’s CRO, is equally enthusiastic. “This partnership will improve the salesperson experience by providing a seamless flow of information in the background. Frequence will automatically suggest the best products based on budget, goals and needs while Lineup will manage and complete the end-to-end sales process.”
Frequence’s new partnership with Lineup is another high point in what's been a great year for the company. Along with being named to Fortune's 2022 list of Best Workplaces in Marketing and Advertising, Digiday recently honored Frequence by naming its platform as 2022's Best Sales Automation and Tools Platform.
About Frequence:
Frequence is the first and only end-to-end solution for media companies to automate and grow their local advertising sales. Through its full-stack workflow, creative and campaign management software, Frequence provides the necessary tools to sell, launch, manage and optimize omnichannel advertising campaigns in local markets.
From campaign proposals and creative development to measurement and analytic tools, Frequence users have a complete local media solution that optimizes business outcomes. For additional information, visit the Frequence website.
