In line with our continued efforts to expand our solutions in Europe, Mather Economics is pleased to announce the opening of its new office in Antwerp, Belgium on Oct. 1. We are also delighted to welcome Liesbeth Nizet, former change director B2C of Mediahuis group, as the new managing director of Mather’s European division.
She has over 12 years of experience in the media industry. After an initial experience in e-commerce, she started in the newsroom of Mediahuis as deputy-chief of online news. She later evolved into a business leader in (digital) subscription marketing and revenue strategies building multidisciplinary teams to reach subscription goals. Connecting the gaps between business and technology, she ensured Mediahuis and its markets realized subscription growth and engagement in a scalable and sustainable way. In addition to her proficiency in understanding the customer journey, Nizet is also a digital transformation expert, both in strategy and leadership and change management.
“On behalf of the Mather Economics team, I’m excited to welcome Liesbeth Nizet to our company,” says Matt Lindsay, president of Mather Economics. “Mather has experienced significant growth in Europe in recent years. Our strategic partnership with Mediahuis has enabled us to improve our service to European clients in the publishing industry, and in other verticals that are growing their subscription revenue models. We look forward to having Liesbeth join our executive team to help expand our offerings to our European clients in 2022 and beyond.”
Mather Economics was founded in 2002 and has developed analytical tools to help businesses better understand their customers’ behavior. Mather has approximately 600 clients worldwide including a large footprint in Europe. Mather’s clients in turn serve over 30 million households with a total turnover of $4 billion.
In 2020 Mather entered into a strategic partnership with international media group Mediahuis which today is the majority shareholder of Mather.
You can reach Liesbeth Nizet at liesbeth.nizet@mathereconomics.com.
For more information, reach out to media relations manager, Shelley Coplin at shelley@mathereconomics.com or visit us at www.mathereconomics.com.
About Mather Economics:
Mather Economics is the global leader in subscription analytics and yield management. Our revenue-first strategy for media companies helps them harness the power of data to maximize multiple revenue streams and optimize how every piece of content drives engagement and revenue creation. We apply world-class data science to maximize customer acquisition, engagement, retention and profitability.
For over 20 years, Mather has been helping news media companies evolve their business models in response to new digital competitors, changing advertising markets, data privacy regulations, mobile platforms and growing customer demands. Mather Economics serves a global client base and is headquartered in Atlanta, Georgia, with offices across the Americas and Europe.
