Did you know that brands that make cutbacks on marketing and advertising budgets during economic downturns (e.g., global pandemics, political changes or recessions) see a significant loss once the economy recovers?
It's easy to panic when uncertain times arise, but before slashing the budget, remember that we've all weathered worse (enter: 2008, 2020). The good news? According to The Guardian, in August, the U.S. added 315,000 jobs. With hopes of the economy continuing to cool off, it's always a good idea to inform and prepare yourself for whatever may lie ahead.
Learn more about best practices, strategies and resources for navigating economic uncertainty available to you in our latest blog: https://adcellerant.com/navigating-economic-uncertainty-with-ease/
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