With a circulation of 4,500 paid print and 285 e-edition behind a pay wall, The Baker County Press weekly in north Florida operates with a small staff. Even so, Jessica Prevatt, the advertising and production manager, reports it’s been “easy” to find and keep the three sponsors for Kid Scoop. more

The Vilas County News-Review is implementing My News 360 Content Management System and Dynamic Production from Presteligence for page building. The Eagle River, Wisconsin, weekly looked to Presteligence after learning that its legacy editorial system would no longer be supported. more

There’s little question that 15 years of newspaper advertising sales followed by 10 years of strategic, media and advertising research is an atypical career path. However, this checkered past and the invaluable relationships which came from those roles paved the way to Wormhole and the unique and interesting way to serve the industry and the America's Newspapers membership. more

"We are the oldest and largest African-American newspaper in America. Established in 1884, we've got a long history," said Robert W. Bogle, CEO of The Philadelphia Tribune. "TownNews has allowed us to grow our audience and grow our traffic year-over-year. Even in the pandemic year of 2020, we continued to grow unique visitors by 24%." The award-winning newspaper covers Greater Philadelphia with print, e-Edition and online. "We also saw an average growth of 33% in unique visitors and 40% growth in pageviews each year from 2017 to 2019." more

The Times-Picayune in New Orleans and The Advocate in Baton Rouge switched to a narrower web width for their print newspapers on May 1 and readers approved. Creative Circle Media Solutions helped both papers make the switch by creating new InDesign templates and libraries and offering a series of minor design changes aimed at streamlining design and production, improving readability and standardizing the look of both papers, especially on shared pages. more

Times-Shamrock Communications  owns daily papers and radio stations throughout Northeast Pennsylvania, as well as Times-Shamrock Creative Services, a centralized group of graphic artists that creates ads for multiple newspapers throughout the U.S., including their own daily and weekly papers. The seven-year-old company grew from a need to improve efficiency and save on expenses. In order to do that to the best of its ability, TCSC needed a robust and customizable ad-tracking and online content-proofing system. more

A U.S publisher wanted to reduce churn from digital subscriptions by leveraging Mather Economics’ predictive modeling and email targeting capability. A four-month test showed that personalized email campaigns are an effective and low-cost method to reduce churn. more

May is National Barbecue Month, Beef Month and Hamburger Month, all leading up to Memorial Day and Victoria Day weekends: the unofficial start of the summer grilling season! As many consumers remain more comfortable spending time in the safety of their homes and enjoying their own outdoor living spaces, turn up the heat on your coverage of this topic using resources from your MCC libraries. more

We're excited to announce that Column recently partnered with APG Media of Chesapeake, an Adams Publishing Group company comprising 25 newspapers and other publications across 19 counties in Maryland, Virginia, Delaware and the District of Columbia. more

Eastman Kodak has acquired the assets of ECRM Incorporated’s CTP (computer-to-plate) device business for the graphic arts and newspaper industries. Based in Massachusetts, ECRM is a world-class manufacturing company and a global leader in imaging technologies for the graphic communications industry. The transaction includes the equipment, contracts, inventory and intellectual property of the acquired business. The financial terms of the transaction were not disclosed. more

Honor the graduating students in your community — and drive new advertising dollars — with an easy, compelling special section. View some great ideas for generating easy revenue with a Virtual Graduation special section and roll out a graduation page that your community will come back to for years to come. more

When executed well, subscriptions businesses provide the opportunity to build meaningful and ongoing relationships with audiences that result in significant uplift in engagement, loyalty and revenue. Pugpig has teamed up with a collective of industry experts to share with you an approach to build a world-class subscription business, brought to life through a series of free video and live masterclasses and exclusive roundtable events featuring news media leading practitioners.   more

Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz. Many publishers remain uncertain if the value of these platforms matches the work required to develop content or cultivate digital strategies to integrate them into established social media practices. Here are four ways publishers can leverage emergent social media to their advantage. more

Similar to mask mandates, COVID-19 passports — a means to prove one’s vaccination status — are becoming a political lightning rod in the United States. Where states like New York have viewed such passports as a viable tool for promoting safe in-person interactions, others, like Florida and Texas, have viewed them as an affront to privacy and individual liberties. For multi-state employers considering a passport solution, these developments command attention. more

Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, is a field of analysis that has very high ROI for publishers. Here’s why. more

Publishers recognize obituaries as the powerful, legacy content that continues to draw in digital traffic and maintain reader engagement. In fact, the obituary section on InForum.com, North Dakota’s largest news site, continually outperformed reporters’ stories, ranking in the Top 10 of viewed pieces of content during 2020. more

PAGE Cooperative, a not-for-profit Cooperative owned by its publishing and commercial printing members, has launched a three-step solution to provide its members with an easier path to access all of their benefits and immediately improve their bottom line. Interested in a confidential review to see how much you could save by buying through PAGE? more

Late last spring, The Albuquerque Journal in New Mexico implemented interactive voice response (IVR) messaging on its website. The paper also started deflecting inbound IVR customer service calls made from cell phones to messaging. Of the callers offered messaging, 10% chose the messaging option for faster service.  Containment averages 60%. more

Over a year in a pandemic, showing gratitude and support for those who make a difference in our communities and lives has never been more important. Find valuable recognition content and ideas to secure sponsors and advertisers — and strengthen community connections — for upcoming events in May. more

Twice annually, in April and October, Visa, MasterCard, American Express and Discover announce and implement adjustments to their programs that can impact card acceptance requirements and rates. Like many businesses, the card brands held off implementing adverse changes in 2020.  However, this month, both Visa and American Express are rolling out their planned updates.  These updates include increases to interchange rates that will directly impact your card processing fees.  MasterCard and Discover have postponed their updates until April 2022, which is good news. more