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Digital obituaries: How publishers meet community needs and drive traffic

Publishers recognize obituaries as the powerful, legacy content that continues to draw in digital traffic and maintain reader engagement. In fact, the obituary section on, North Dakota’s largest news site, continually outperformed reporters’ stories, ranking in the Top 10 of viewed pieces of content during 2020. more

3 steps that publishers can take to improve their bottom line

PAGE Cooperative, a not-for-profit Cooperative owned by its publishing and commercial printing members, has launched a three-step solution to provide its members with an easier path to access all of their benefits and immediately improve their bottom line. Interested in a confidential review to see how much you could save by buying through PAGE? more

The Albuquerque Journal sees success with messaging

Late last spring, The Albuquerque Journal in New Mexico implemented interactive voice response (IVR) messaging on its website. The paper also started deflecting inbound IVR customer service calls made from cell phones to messaging. Of the callers offered messaging, 10% chose the messaging option for faster service.  Containment averages 60%. more

Sell it now: Upcoming appreciation events

Over a year in a pandemic, showing gratitude and support for those who make a difference in our communities and lives has never been more important. Find valuable recognition content and ideas to secure sponsors and advertisers — and strengthen community connections — for upcoming events in May. more

Free analysis of your credit card processing fees could lead to substantial savings

Twice annually, in April and October, Visa, MasterCard, American Express and Discover announce and implement adjustments to their programs that can impact card acceptance requirements and rates. Like many businesses, the card brands held off implementing adverse changes in 2020.  However, this month, both Visa and American Express are rolling out their planned updates.  These updates include increases to interchange rates that will directly impact your card processing fees.  MasterCard and Discover have postponed their updates until April 2022, which is good news. more

5 reasons why buyers choose and use audited media

The past year has been a time of uncertainty and change for many marketing and media professionals. While agencies altered their planning processes and publishers found new ways to reach audiences, the role of audits in providing media assurance has remained constant. The Alliance for Audited Media recently interviewed top marketers and media buyers to better understand how and why they value audited media today. Here are some highlights from these conversations including tips on how publishers can leverage audits to stand out in a competitive marketplace. more

ppi n3xt: New service provider offers digitization support for various sectors

Tradition meets start-up: ppi Media has created a new spin-off, ppi n3xt, specializing in digitization services for small and medium-sized enterprises. more

The perfect ad for every target group

ppi Media offers a NEW fully automated solution for scalable social media marketing that allows social media campaigns with small budgets to finally be efficient for a large number of different target groups. more

New York attorney expands his business image through Kid Scoop sponsorship

He was known just as the town’s youth soccer manager, but he wanted everyone to know he was an attorney with an historic law firm. So when the publisher of The Ravena News-Herald in Ravena, New York, offered this “secret” attorney an opportunity to sponsor Kid Scoop, Attorney Carlo A. C. deOliveira jumped at the chance. more

Here's an excellent example of how publishers can market their podcasts to readers

The Wilson County News in Floresville, Texas, is a long-time customer of Our-Hometown, Inc., and one of the first to take advantage of our brand new Audio Articles Podcast feature to get its new podcast off the ground. more

Online community panels: An effective way of identifying consumer trends

An increasing number of companies are turning to online community panel survey research to stay current with their customers and identify evolving consumer trends. This is especially the case in these uncertain times. Learn about the benefits of online panel research. more

Stacker and LMC announce partnership to provide engaging, research-based stories to LMC members

Stacker and the Local Media Consortium have announced a partnership that will help LMC members around the country gain free access to hundreds of original data-driven stories for their local coverage each month. more

Graphic Developments Inc. now using ProImage’s Cloud system to manage production

Graphic Developments Inc. has subscribed to ProImage’s NewsWayX Cloud workflow. Instead of hosting the software locally, company executives decided to use ProImage’s redundant Cloud system to manage production. more

Case study highlights media company that went paperless and improved efficiency

Times Review Media Group once relied on a traditional production workflow system that involved paper-based ad tickets and invoices, triplicate forms, job jackets containing scraps of clip art and ad copy, and wire baskets that organized production work. This inefficient approach resulted in poor interdepartmental communication, process bottlenecks and delays, which frustrated the newspaper publisher’s sales team and the art department. Learn how Times Media went paperless and improved productivity. more

Six best practices for growing reader revenue

Growing reader revenue has never been more important. Many of our partners have asked: "What are some fast, effective things we can do to grow digital subscriptions?" When you break it down, converting readers to paid subscribers relies on: meter, offer and promotions. While there are great resources out there, it's tough to know where to begin. Here are six steps to take to find what works for you. more

Out of Office podcast features interview with former president of The Wall Street Journal

The Out of Office podcast from Pugpig features interesting people in media and covers everything from how they started out, what they love and hate about publishing and the many forces that are fundamentally changing our industry landscape from right under our feet. more

McClatchy adopts Adpoint for ad sales operations across 30 U.S. markets

McClatchy has selected Lineup System’s multichannel advertising sales solution, Adpoint, to replace multiple existing solutions. This change will enable McClatchy to increase business agility by using one platform to manage every aspect of multichannel advertising sales and finance processes for all their publications. more

How Modulist grew to help newspapers, families and funeral homes

Today, Modulist is a turnkey solution for newspapers to process their user-generated, community content submissions for any media type, regardless of size, frequency or distribution platform. But, the team, intuitive platform and its newspaper partners did not grow overnight.  Here's a snapshot of the last 10 years and how this media services company intentionally built a plug-in order processing system with sincerity, empathy and expertise. more

7th Mather Economics Symposium on Subscriber Lifestyle Management

Save the date for the 7th Mather Economics Symposium on Subscriber Lifestyle Management, to be held May 6, 7 and 10 (Thursday, Friday and Monday).  Details coming soon. more

Create, sell and profit with some of the latest images, layouts and ideas from Metro Creative Graphics

Grow home-related advertising sales leading into spring, as readers continue to invest in their nests. more
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