The challenges facing news organizations demonstrate why it is important for publishers to utilize a robust combined revenue strategy that harmonizes subscription and advertising data collection and profit conversions. Beyond the strategy, however, publishers must also ensure they have updated systems and tactical processes to streamline their relationships with advertisers. In an era where the publisher-advertiser relationship is crucially co-dependent for financial success, Lineup’s Pay4Media offers one tech tool that can contribute to a frictionless experience that strengthens that relationship and its profit outcomes. more

At the recent Great Western Audience Development Summit, AAM’s Kevin Rehberg shared an update on digital ad fraud, and the steps publishers can take to stand out to advertisers and earn more digital ad revenue. Here are the highlights of that presentation and ideas on how publishers can demonstrate their commitment to creating a quality digital advertising environment. more

Since the program launched with a pilot group of 114 schools, 10,000 local readers have discovered newspaper obituaries for former classmates, teachers and administrators. To meet demand, Legacy will release 3,850 more high school pages by July 31. Read more about the program and add a local high school to the priority launch list. more

The Yakima Herald-Republic and Walla Walla Union-Bulletin have selected Layout-8000 and SCS/ClassPag from SCS. Owned by The Seattle Times Co., the Washington-based daily newspapers will be running the systems in the SCS cloud with a "go live" planned for Sept.  1. more

Larry Ham, the general manager for AIM Media Indiana was in a bind, as an unanticipated surge in demand had left his supply of newsprint short for the month. However, as one of the 450 publications in the PAGE Cooperative, Larry knew that he could count on PAGE to try to solve the shortfall, and he picked up the phone and called the CEO of PAGE, Gary Blakeley. more

SCS is announcing a paradigm-shifting new application called Automated News Pagination (ANP) that automatically paginates news pages utilizing SCS AI. ANP does not rely on endless InDesign templates. Instead, it uses content-package template abstractions that can create multiple paginated page results that editors and creatives can choose from. more

As group gatherings get rolling again, and travel is poised to reach a new pandemic high — Forbes reports nearly nine in 10 American travelers plan to travel in the next six months — use resources from your MCC Libraries to prepare your publication, your advertisers and your readers. Here’s an overview of layouts, images, pages and ideas to support restarting events, activities and travel planning in your community:  more

Be sure to join Matt Larson of Our-Hometown July 15 when he will be presenting a free webinar for members of America's Newspapers on Email Newsletter Basics.   Also, learn how FREE newspapers can create digital PAID subscriptions, plus view his archived webinar recordings on topics relating to producing and promoting your newspaper! more

Presteligence, an industry leading software developer and innovator, announces Paxton Media will deploy NewsXtreme Cloud at its print sites in Michigan, Indiana, Kentucky, Georgia, Tennessee, Arkansas, North Carolina and Mississippi. more

Every publisher faces a common challenge: how to convert audiences with low propensity to subscribe. Mather's research shows that two thirds of conversions come from the most engaged 2 percent of audience. In this case study of a "low propensity promo offer," see what Mather found works best! more

Many publishers have historically had the sole focus of increasing their page views to increase their advertising revenues. However, many publishers have instead shifted their focus to complement this goal by also driving audience engagement — getting their existing audiences to move up a value exchange to drive increased revenues through subscriptions and memberships.  The team at Building a Subscription Business are doing a deep dive on the topic of engagement and its link to commercial value in the publishing industry in their forthcoming report "Engagement Economics." more

Milestones are the stories placed by readers to mark cherished life events, including births, birthdays, engagements, weddings, anniversaries and more. In fact, these Milestones are not only a popular legacy paid content section for the local readers, but they can also draw in digital traffic.  Here is a quick review of the most popular Milestone paid content types that publishers can offer to their local community members. more

The past decade has revealed that programmatic advertising isn’t the golden ticket media organizations once thought it was, but it’s still a valuable piece of the revenue mix. Nearly 70% of digital media buys in 2019 were programmatic, up 4% from the predicted 65%. This demonstrates that programmatic advertising is far from dead — rather, it’s evolving. In this article, we’ll explore why both programmatic and direct ad sales are well suited for growth in 2021, and how they serve different purposes for publishers. more

Many publishers are experiencing a softening of demand for new subscriptions in 2021 as the big stories of 2020 — the COVID pandemic and the U.S. election cycle — no longer generate the same traffic to news sites they once did. The ebb and flow of subscription demand is a pattern observed for decades in the newspaper business, and this blog post will share a few lessons to help publishers maximize their subscription revenue and customer lifetime value. We will use a metaphor of riding a wave as we discuss how best to manage a subscription business during a news cycle. more

Recent data indicates more than half of American consumers expect a “return to normalcy” by the Fourth of July. In Canada, communities across the country plan to host organized outdoor public events for Canada Day, such as parades, carnivals, festivals, barbecues, fireworks, concerts, air and maritime shows, and citizenship ceremonies. With anticipation high, your MCC Libraries have the ads, images and sales ideas you need to help local advertisers capture the attention and business of consumers who are ready to celebrate at home and locally. more

The Alliance for Audited Media recently announced its partnership with the IAB Tech Lab to integrate AAM-audited digital publishers into the IAB Tech Lab Compliance Registry, a free online resource that lists companies that have successfully completed select industry compliance programs. All AAM-audited domains that have completed the AAM Digital Publisher Audit are now included in the registry under the "Other Industry Compliance" tab. Here are five things to know about this integration and the AAM Digital Publisher Audit. more

The California News Publishers Association and Column, a public benefit software startup, have announced a long-term strategic partnership designed to transform the future of public notice for the most populous state in the country. In partnership with Column, CNPA members will have access to public notice software that they can deploy to streamline internal operations and deliver a powerful new customer experience for local governments, legal services and businesses that are required to place notices. more

The Challenge: Axel Springer needed a violet plate with the ability to run cleanly, fast and efficiently with a minimum of startup waste. The Solution: KODAK LIBRA VP2 Digital Plates fit into Axel Springer’s operation smoothly, and the easy transition and excellent performance of the plate on one CTP line prompted the migration to LIBRA VP2 on a second line. more

The Cadet newspaper, the independent voice of the Corps of Cadets and Alumni of the Virginia Military Institute, went from a signed contract with Presteligence to a completed 20-page publication in under three weeks time using My News 360 CMS, InDesign extension and STATUS. more

READ THIS CASE STUDY to see how The Columbian improved productivity, lowered production costs, made its advertising customers happier and received satisfying customer support from Software Consulting Services. more