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Sell it now: Summer sale

As group gatherings get rolling again, and travel is poised to reach a new pandemic high — Forbes reports nearly nine in 10 American travelers plan to travel in the next six months — use resources from your MCC Libraries to prepare your publication, your advertisers and your readers. Here’s an overview of layouts, images, pages and ideas to support restarting events, activities and travel planning in your community:  more

Email newsletter basics, digital paid subscriptions, audio articles and more!

Be sure to join Matt Larson of Our-Hometown July 15 when he will be presenting a free webinar for members of America's Newspapers on Email Newsletter Basics.   Also, learn how FREE newspapers can create digital PAID subscriptions, plus view his archived webinar recordings on topics relating to producing and promoting your newspaper! more

Paxton Media moves to NewsXtreme Cloud

Presteligence, an industry leading software developer and innovator, announces Paxton Media will deploy NewsXtreme Cloud at its print sites in Michigan, Indiana, Kentucky, Georgia, Tennessee, Arkansas, North Carolina and Mississippi. more

Improve conversion volume and revenue with targeted promo offers

Every publisher faces a common challenge: how to convert audiences with low propensity to subscribe. Mather's research shows that two thirds of conversions come from the most engaged 2 percent of audience. In this case study of a "low propensity promo offer," see what Mather found works best! more

How publishers can best leverage engagement to drive commercial growth opportunities

Many publishers have historically had the sole focus of increasing their page views to increase their advertising revenues. However, many publishers have instead shifted their focus to complement this goal by also driving audience engagement — getting their existing audiences to move up a value exchange to drive increased revenues through subscriptions and memberships.  The team at Building a Subscription Business are doing a deep dive on the topic of engagement and its link to commercial value in the publishing industry in their forthcoming report "Engagement Economics." more

Milestones: Newspapers can increase digital traffic and earn revenue with readers' life stories

Milestones are the stories placed by readers to mark cherished life events, including births, birthdays, engagements, weddings, anniversaries and more. In fact, these Milestones are not only a popular legacy paid content section for the local readers, but they can also draw in digital traffic.  Here is a quick review of the most popular Milestone paid content types that publishers can offer to their local community members. more

Programmatic vs. direct sales: Which is best suited for growth in 2021?

The past decade has revealed that programmatic advertising isn’t the golden ticket media organizations once thought it was, but it’s still a valuable piece of the revenue mix. Nearly 70% of digital media buys in 2019 were programmatic, up 4% from the predicted 65%. This demonstrates that programmatic advertising is far from dead — rather, it’s evolving. In this article, we’ll explore why both programmatic and direct ad sales are well suited for growth in 2021, and how they serve different purposes for publishers. more

Riding the wave of subscription demand during a news cycle

Many publishers are experiencing a softening of demand for new subscriptions in 2021 as the big stories of 2020 — the COVID pandemic and the U.S. election cycle — no longer generate the same traffic to news sites they once did. The ebb and flow of subscription demand is a pattern observed for decades in the newspaper business, and this blog post will share a few lessons to help publishers maximize their subscription revenue and customer lifetime value. We will use a metaphor of riding a wave as we discuss how best to manage a subscription business during a news cycle. more

Sell it now: July 4, Canada Day and more

Recent data indicates more than half of American consumers expect a “return to normalcy” by the Fourth of July. In Canada, communities across the country plan to host organized outdoor public events for Canada Day, such as parades, carnivals, festivals, barbecues, fireworks, concerts, air and maritime shows, and citizenship ceremonies. With anticipation high, your MCC Libraries have the ads, images and sales ideas you need to help local advertisers capture the attention and business of consumers who are ready to celebrate at home and locally. more

5 things to know about AAM’s integration into the IAB Tech Lab Compliance Registry

The Alliance for Audited Media recently announced its partnership with the IAB Tech Lab to integrate AAM-audited digital publishers into the IAB Tech Lab Compliance Registry, a free online resource that lists companies that have successfully completed select industry compliance programs. All AAM-audited domains that have completed the AAM Digital Publisher Audit are now included in the registry under the "Other Industry Compliance" tab. Here are five things to know about this integration and the AAM Digital Publisher Audit. more

CNPA partners with Column to build long-term public notice solution

The California News Publishers Association and Column, a public benefit software startup, have announced a long-term strategic partnership designed to transform the future of public notice for the most populous state in the country. In partnership with Column, CNPA members will have access to public notice software that they can deploy to streamline internal operations and deliver a powerful new customer experience for local governments, legal services and businesses that are required to place notices. more

Axel Springer uses KODAK LIBRA VP2 Plates to meet today’s newspaper challenges

The Challenge: Axel Springer needed a violet plate with the ability to run cleanly, fast and efficiently with a minimum of startup waste. The Solution: KODAK LIBRA VP2 Digital Plates fit into Axel Springer’s operation smoothly, and the easy transition and excellent performance of the plate on one CTP line prompted the migration to LIBRA VP2 on a second line. more

Virginia Military Institute uses My News 360 to print graduation publication

The Cadet newspaper, the independent voice of the Corps of Cadets and Alumni of the Virginia Military Institute, went from a signed contract with Presteligence to a completed 20-page publication in under three weeks time using My News 360 CMS, InDesign extension and STATUS. more

The Columbian boosts efficiency, productivity with the help of SCS and Community Ad System

READ THIS CASE STUDY to see how The Columbian improved productivity, lowered production costs, made its advertising customers happier and received satisfying customer support from Software Consulting Services. more

Pandemic crushes sponsors, but Kid Scoop commitment remains

The Navajo Times, a weekly for-profit corporation wholly-owned by the Navajo People (not its government), lost many of its sponsors — a local utility, car dealerships and small family restaurants — when the COVID-19 virus swept through right after starting to publish Kid Scoop. But the publisher has made a commitment to continue the weekly page for families through 2021, with or without sponsors. more

Recipe of the Day, plus an easy revenue stream for your newspaper

Families and individuals are preparing meals at home more than ever. We all eat. In fact, food is the #3 searched topic on the internet. Give readers another reason to engage with your website by getting back in, or going bigger in, the food business. American Hometown Media has developed recipes and how-to videos around food. These recipes will live on your site, display the most popular recipes trending at that time, and provide a "set it and forget it" revenue stream. more

Leading local news publishers around the world are powered by Pugpig

Pugpig knows the importance of providing high quality digital product experiences for regional and local news readers. The Crain Communication Business titles in New York, Chicago, Detroit and Cleveland, JPI and MNA Digital portfolios in the United Kingdom and Australia Community Media have all launched their local news apps on the Pugpig platform in the last few months. Pugpig was founded on the principles that publishing is important and that it has a great future, and to that end, local news is vital to the communities that its journalism serves. more

Lineup Systems suggests 7 ideas for your next outdoor meeting

As the weather gets warmer and the COVID-19 vaccine rollout continues, outdoor meetings offer media companies an alternative to hosting video calls while working from home (which will likely remain the norm for several more months). Al fresco meetings are a great idea for advertising sales teams hoping to get some face time with their customers while staying safe and opting for fresh air rather than close indoor contact. In this article, we’ll explore 7 ideas for your next outdoor meeting and share how Lineup Systems’ Adpoint Go solution can help you close deals from anywhere. more

Buyer insights from AAM: How media assurance benefits publishers and advertisers

Chris Black, senior vice president of strategy for Zenith, has more than 30 years of marketing and media strategy experience. He currently manages several hundred million dollars of Kohl’s media billing and in October was elected chairman of the Alliance for Audited Media board of directors. Here, Chris shares his insights on how his buying strategy has changed in the past year and the importance of audited data for media planning. more

Taking a bite out of your budget — through cost savings

Things are looking up as we emerge from the pandemic.  First there is the positive news which we are now reporting in our publications, our readership is outdoors again and spending money, and our advertisers are coming back.  At the same time, it is budget season and time to look ahead.  We all understand that the best leaders look for ways of saving money in good times as well as in challenging times.  more
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