Milestones are the stories placed by readers to mark cherished life events, including births, birthdays, engagements, weddings, anniversaries and more.
In fact, these Milestones are not only a popular legacy paid content section for the local readers, but they can also draw in digital traffic.
The Milestone section on InForum.com, one of North Dakota largest news sites, regularly pulls in new readers, about 42% of the page’s visitors according to ChartBeat.com, with 49% of that traffic coming from search engines.
Below is a quick review of the most popular Milestone paid content types that publishers can offer to their local community members.
Birth: This placement type announces their child's name, birth date, weight, height and parents' names.
Birthdays: Informal and fun, a "birthday milestone" celebrates a person reaching a milestone age like 1, 16, 18, 21, 30, 50, 60, etc. A person usually includes a gathering invitation and/or where people can send messages or cards.
Engagements: Usually, in conjunction with a couple's "Save the Date," or in lieu of it, this milestone announces an engagement and the month and location of their intended wedding ceremony.
Weddings: More formal in nature, wedding milestones share partners' full names, ages, occupations and hometowns. They also usually include both sets of parents, location, date and time of the ceremony, and reception along with their officiant's name.
Anniversaries: Anniversary milestones celebrate a couple's continued union. They share wedding anniversary date, years together and general information to help celebrate — sometimes including an invitation to an in-person party.
These simple but vital stories inspire all of us to celebrate the moments that make our lives.
Mark these moments through Milestones. Watch how Milestones submissions work through the Modulist self-serve platform.
Modulist specializes in the processing of user-generated paid content, helping media “Publish life’s stories” about people.
Our world-class, intuitive, online portal allows users to submit paid content, such as obituaries, announcements, mile and more stones to multiple publications with a single transaction.
We help our partners decrease production costs and increase revenue.
During 2020, we processed more than 40,000 orders and $5 million in revenue for our clients, without costing them a dime.
Contact Devlyn Brooks (devlyn@modulist.news) to learn more about how it works and set up a demo. Or, visit Modulist.News/howitworks.
