Many publishers have historically had the sole focus of increasing their page views to increase their advertising revenues. However, many publishers have instead shifted their focus to complement this goal by also driving audience engagement — getting their existing audiences to move up a value exchange to drive increased revenues through subscriptions and memberships. The team at Building a Subscription Business are doing a deep dive on the topic of engagement and its link to commercial value in the publishing industry in their forthcoming report "Engagement Economics."
The early results of this study have been previewed at the FIPP D2C Summit: Digital Subscriptions and Beyond and are shared in this video. This report has thus far included data from leading news media and consumer magazine publishers in the US and UK. The collective at Building a Subscription Business would love your thoughts on engagement in media if you could kindly fill in this 5-minute survey. Your feedback will be anonymised and aggregated with other industry leaders across the news media and consumer magazine sectors. The full report will launch publicly in the coming months.
Building a Subscription Business is brought to you by the teams at Manifesto Growth Architects, Pugpig and In Digital. To get a copy of the Engagement Economics report, please sign up for the newsletter here.
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