Save the date for the 7th Mather Economics Symposium on Subscriber Lifestyle Management, to be held May 6, 7 and 10 (Thursday, Friday and Monday).  Details coming soon. more

Grow home-related advertising sales leading into spring, as readers continue to invest in their nests. more

Over the past six years, companies that do business with Denver-based Publication Printers have helped the printer offset more than 1.6 billion printed pages and replant more than 192,000 trees through a reforestation project called Print Releaf.  In total, Print Releaf has replanted more than 2.1 million trees since it began. more

Even smaller newspapers can utilize a Best Workplaces program to create a franchise that yields strong profit annually. The program generates revenue through event sponsors that are either  HR-facing or wish to be associated with the most prestigious workplaces in a local market area. The Colorado Springs Gazette even had its most profitable year-to-date Best Workplaces program during the height of the pandemic with a virtual award ceremony instead of a face-to-face banquet. more

Creative Circle launched a series of syndicated, turnkey web pages on March 1. These “Premium Pages” are ideal for digital publishers who want to grow readership, sell sponsorships or launch local branded or native content sales. The first round of six Premium Pages focuses on food, home & garden, health, money matters, pets and seniors — all high interest topics for both readers and advertisers. Ultimately, Creative Circle will provide a selection of 24 themed, quality content pages. more

When the pandemic first hit, The Associated Press was in a unique position to help its members — and their readers — understand all the different metrics and data points that quickly became part of the global vernacular. Here's a look at how AP’s data team — in collaboration with local reporters and the health and science beat team — approached this in two ways. more

A commercial agreement between United States Tennis Association and The Associated Press, which runs through 2022, will see the library of USTA-owned photos from a number of American professional tennis events — namely the US Open, US Open Series tournaments and U.S. Davis Cup and Billie Jean King Cup — made available for editorial use via the news agency’s commercial photo platform, AP Images. more

Kevin Denny, Advance Local’s vice president of consumer revenue, recently joined the Alliance for Audited Media board of directors. Denny spoke to AAM about the value of digital audits, how his company has adjusted to COVID-19 and Advance Local’s digital strategy. more

In a feature with Nieman Lab, Column announced new partnerships with McClatchy, Wick Communications and Ogden Newspapers to modernize and streamline the public notice process. These new publishing partners — which collectively represent over 100 publications — position Column for an exciting next chapter of growth. more

Successful businesses understand the needs, wants and buying
 behaviors of their customers. If you are already doing market and media research that defines and gives you a better understanding of your customers, you’re one step ahead.  But even if you are currently using research, and still need a better way to understand your customers, here are five very affordable ways to achieve that goal. more

Horizon Publications’ Yuma (Arizona) Sun has a long history with ProImage. The publisher has been managing all of its local newspapers and editions with NewsWay workflow software since 2005. Director of Operations David Fornof says ProImage's keen understanding of the demands of producing newspapers has been instrumental in the Sun’s ability to maximize the benefits of its centralized workflow system. more

Health care, family and youth-oriented partners in your community know the importance of good nutrition. Kid Scoop provides nutrition information for children and families in a fun and informative way. Pick one or several and ask a local partner to sponsor! more

Presteligence has announced that Sparta Newspapers, located in Sparta, Tennessee, will use NewsXtreme Cloud for the printing and production of The Expositor. more

Lineup Systems' highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription revenue immediately by eliminating common frustrations with market competitors such as high cost and disparate data. more

Pugpig has created a comprehensive industry report covering the state of digital publishing. "The thing is," says CEO and Founder Jonny Kaldor, "while there's plenty of data flying around, we don't see many reports compiled from conversations with our industry leaders and that's where you can get real insight.  Our report aims to give an insider view into where the industry is going rather than just the data on where it currently is." more

Learn how a smart, dynamic meter helped one local media company convert casual browsers into paying subscribers and beat their new digital subscriber goal by over 500% in just 30 days. more

The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower churn rates. Analytics to identify subscription propensity, churn risk and price elasticity can help optimize these tactics. Testing of price points, offer design and targeting can further improve performance. This is a summary of the latest trends and tactics in digital subscriptions Mather Economics is observing in the market. more

Modulist team members have been providing solutions to its Forum Communications newspapers throughout North Dakota, Minnesota, South Dakota and Wisconsin for more than 10 years. Through this team’s expertise and recent innovations in software development, Modulist team leaders were able to create a platform that offers a multi-prong approach to streamline the community content process. more

Adpay, owned by Ancestry.com, has been making it easier for newspapers, funeral homes and families to publish obituaries anywhere in the country through its Memoriams platform. Funeral directors have access to the nation’s only placement network of more than 3,300 publications. This full suite is free for newspapers and funeral homes. more

 After acquiring three new publications in 2018, Kansas Publishing Ventures experienced growing pains with processing public notices in a standardized way. Before KPV switched to Column, Technical Director Tommy Hornbeck described their public notice operation as "a pretty clunky, hands-on process ... with a lot of different hands."  That has all changed now! more