648 results total, viewing 641 - 648
The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower churn rates. Analytics to identify subscription propensity, churn risk and price elasticity can help optimize these tactics. Testing of price points, offer design and targeting can further improve performance.
This is a summary of the latest trends and tactics in digital subscriptions Mather Economics is observing in the market.
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2/9/21 06:14 PM
Modulist team members have been providing solutions to its Forum Communications newspapers throughout North Dakota, Minnesota, South Dakota and Wisconsin for more than 10 years.
Through this team’s expertise and recent innovations in software development, Modulist team leaders were able to create a platform that offers a multi-prong approach to streamline the community content process.
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2/9/21 06:13 PM
Adpay, owned by Ancestry.com, has been making it easier for newspapers, funeral homes and families to publish obituaries anywhere in the country through its Memoriams platform. Funeral directors have access to the nation’s only placement network of more than 3,300 publications. This full suite is free for newspapers and funeral homes.
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2/9/21 06:11 PM
After acquiring three new publications in 2018, Kansas Publishing Ventures experienced growing pains with processing public notices in a standardized way. Before KPV switched to Column, Technical Director Tommy Hornbeck described their public notice operation as "a pretty clunky, hands-on process ... with a lot of different hands." That has all changed now!
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2/9/21 04:55 PM
While newspaper deal activity slowed in 2020, quelled by the COVID-19 pandemic, 81 daily or thrice-weekly newspapers still changed hands in 19 separate transactions. Deal volume totaled $460 million.
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Staff | Dirks, Van Essen & April |
2/9/21 09:00 AM
The Alliance for Audited Media recently launched its Digital Publisher Audit, a new assurance solution that complements other industry anti-fraud initiatives to bring greater transparency to digital media, supported by the Association of National Advertisers. This audit is complimentary for AAM publisher clients through 2021.
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2/9/21 08:01 AM
Presteligence is offering a pilot program for automated page building — the newest module of the hosted My News 360 editorial workflow system called Dynamic Production.
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2/9/21 08:00 AM
Two newspapers in Pennsylvania have signed recent contracts with New ProImage America. The Bradford Era is changing its production workflow to locally configured NewsWayX. The Courier-Express is also changing its workflow to NewsWayX and will have a similar workflow to The Bradford Era.
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2/9/21 07:00 AM