An increasing number of companies are turning to online community panel survey research to stay current with their customers and identify evolving consumer trends. This is especially the case in these uncertain times.
Panels are opted-in consumers ready to answer questions and provide timely feedback over an extended time period. Panelists are engaged consumers in the survey topics and provide their opinions and valuable insight.
Specific benefits of online panel research include:
Online panels can also be used for qualitative as well as quantitative research through online community forums and online discussion groups. These panels provide live and timely feedback on time sensitive topics.
Online panels are rapidly becoming the survey methodology of choice for many companies. Among the main reasons: consumer lifestyle patterns are changing dramatically making traditional methods of data collection more difficult and less reliable, the internet has become the medium of choice for most consumers and — most importantly — panels can be used in many ways.
For example, online community panels can be used for:
These are just a few ways you can use online community panels to identify community trends.