Save the date for the 7th Mather Economics Symposium on Subscriber Lifestyle Management, to be held May 6, 7 and 10 (Thursday, Friday and Monday). Details coming soon.
In other news:
Gannett and Hearst have both signed on to participate in the Medill Subscriber Engagement Index. This joint project between Medill and Mather Economics is a very powerful and important project to the newspaper industry. It offers newspapers the ability to measure their engagement levels and benchmark their progress against their peers — a great step in growing subscriber revenue. To become a media partner, please reach out to Tim Franklin (timothy.franklin@northwestern.edu) or Matt Lindsay (matt@mathereconomics.com). To learn more, click here.
Matt Lindsay, president of Mather Economics, was recently interviewed by Zephr, where he discussed the power of customer data and his outlook on the subscription revenue model. Read more here
For more information, reach out to Matt Lindsay, president, at matt@mathereconomics.com.
