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McClatchy adopts Adpoint for ad sales operations across 30 U.S. markets

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McClatchy has selected Lineup System’s multichannel advertising sales solution, Adpoint, to replace multiple existing solutions. This change will enable McClatchy to increase business agility by using one platform to manage every aspect of multichannel advertising sales and finance processes for all their publications.

McClatchy owns and operates 30 local news outlets around the United States and publishes content across several channels, including traditional print, digital and mobile apps. Throughout its more than 160-year history, McClatchy has grown considerably, while its newsrooms have won more than 50 Pulitzer Prizes.

Adpoint is a CRM, advertising sales and Finance A/R system that will integrate McClatchy’s print and digital advertising sales process onto one platform managing everything from generating leads for sales reps to payment collections. Adpoint will replace three legacy systems at McClatchy.

“Adpoint provides us with an opportunity to consolidate our technology stack and gain efficiency by having our sales process from end-to-end all in one system,” said Jane Howard, head of sales operations and support at McClatchy. “This solution will improve the speed-to-market for our sales team and drive growth.”

“McClatchy is a well-known innovator in the newspaper industry,” said Markus Feldenkirchen, president of sales, North America at Lineup Systems. “We’re thrilled to welcome them into the Lineup community, and confident that Adpoint will support their continued success for years to come.”

For more information, contact Sarah Hartland, head of marketing, Lineup Systems at sarah.hartland@lineup.com.

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