Be sure to join me tomorrow (July 15) when I will be presenting a free webinar for members of America's Newspapers on Email Newsletter Basics.
Email newsletters are a key component of any business’ marketing toolkit. Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience. Learn about the strategies that newspapers are using to harness the power of the original “push notification.”
Thursday's webinar will cover techniques to automate the process of creating newsletters, growing your subscriber lists and monetizing that audience.
To register, click here and enter your America's Newspapers coupon code — NEWSROCKS — at the bottom of the registration page to avoid any charges.
In other news ...
Our-Hometown recently hosted a webinar with E&P on how "Free Newspapers CAN Create Digital PAID Subscriptions." View the video on the E&P website
We also recently partnered with the Virginia Press Association to handle their member website and would love to offer a similar solution to other press associations.
The new website allows VPA to post news and updates and quickly share it with their members via their email newsletter or social media sharing, and acts a hub for members to access all of the resources made available to them through their membership.
If you’re interested in seeing what we can do for your newspaper or association, you can visit our Contact Us page or just send us an email at ops@our-hometown.com!
Kevin Slimp Webinar Series
Our-Hometown has teamed up with Kevin Slimp (otherwise known as "The News Guru") to provide our customers a series of LIVE webinars on a number of topics related to producing and promoting your newspaper, ranging from tips for preparing your publication within various pieces of software to tips for getting people to pick up and read the final product — and everything in between! Click here to learn about webinars that are being made available FREE OF CHARGE to all newspaper publishers and staff using Our-Hometown's WordPress platform! We are extending the series through the end of the year and are looking for suggestions on topics for Kevin to cover.
Plus two more archived webinars that you can benefit from:
During a Kansas Press Association webinar on Newsletter Marketing, I talked about some of the powerful newsletter marketing techniques made possible by our platform, including several cutting-edge tools developed by our own engineers!
And, a webinar recording from the joint Kansas/Colorado Press Association Virtual Conference highlights our newest feature, Audio Articles, and how it can be used to automatically produce a podcast for your newspaper. Publishers can sign up here for a free 30-day trial of Audio Articles Podcast (without changing their current website provider).
Connect with me at mcl@our-hometown.com.
