July 15 Webinar (included with your membership)

Learn techniques to automate the process of creating newsletters

Email newsletters are a key component of any business' marketing toolkit. 

Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience.  Learn more about the strategies that newspapers are using to harness the power of the original “push notification.”

This webinar will cover techniques to automate the process of creating newsletters, growing your subscriber lists and monetizing that audience.

If you can't participate on July 15, no problem! Register anyway and view a recording of the webinar at your convenience.

Registration instructions:

Members of America's Newspapers can register for webinars at no cost.

Registrations will be accepted up until the day of the webinar.

  • Members should email psheffield@newspapers.org for the COUPON CODE to register free (if you don't already have the America's Newspapers code)
  • Click here to register
  • In the COUPON CODE field at the bottom of the screen, enter the America's Newspapers code to register free.

Can't attend the program at this time? Sign up for the archived version

Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.


For registration questions, please contact:

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.

Our presenter

Matt Larson is the president & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online.

The company's mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production.

Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers.
He is also the publisher of the “Our Hometown News,” a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.

You can reach him at mcl@our-hometown.com.

Upcoming Webinars

July 30

A View from Washington: Recap of the U.S. Supreme Court 2020 Term

August 3 (for members only)
Putting Research into Action

August 4, 11, 18, 25 and September 1 (free for members; $150 for nonmembers)
A five-part series: Step UP Your Digital Sales

August 20
How to Use Light and Composition to Make Compelling Photos

Our webinars are available at no cost to members of America's Newspapers as part of their membership. Not a member yet? Learn about membership or sign up for a free trial membership here.