Email newsletters are a key component of any business' marketing toolkit.
Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience. Learn more about the strategies that newspapers are using to harness the power of the original “push notification.”
This webinar will cover techniques to automate the process of creating newsletters, growing your subscriber lists and monetizing that audience.
If you can't participate on July 15, no problem! Register anyway and view a recording of the webinar at your convenience.
Members of America's Newspapers can register for webinars at no cost.
Registrations will be accepted up until the day of the webinar.
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For registration questions, please contact:
If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.
Matt Larson is the president & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online.
The company's mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production.
Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers.
He is also the publisher of the “Our Hometown News,” a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.
You can reach him at email@example.com.
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