Gold Solutions Partner

Masterclasses in building a subscription business — available for free

Featuring speakers from The Wall Street Journal, Dow Jones, Daily Mail Group, the BBC and more


When executed well, subscriptions businesses provide the opportunity to build meaningful and ongoing relationships with audiences that result in significant uplift in engagement, loyalty and revenue. Pugpig has teamed up with a collective of industry experts to share with you an approach to build a world-class subscription business, brought to life through a series of free video and live masterclasses and exclusive roundtable events featuring news media leading practitioners.  

Our nine key steps will take you from your initial idea to an up and running subscription business. They will help you plan for success, design and build products effectively and launch and optimise your offers to your audiences. Dig in to get a taste of the analysis, tips and tricks or watch our first masterclass summary

In our second masterclass of the series, we tackle how to plan around engagement, for your customers, commercials and capabilities. We’re joined by Matt Kelly, former chief content officer of Archant Media and current CEO and editor-in-chief of The New European, and Karl Wells, general manager of The Wall Street Journal membership, subscription sales and marketing, and you can watch the masterclass here

In the third masterclass of our series, Jonny Kaldor, CEO of Pugpig, talks to Clare Evans, senior product manager at the BBC, and Michael Kowalski, head of product at Tortoise Media, about the steps they take when designing digital products.  They share their tips, tricks, working examples and horror stories that will help you navigate your way through your own product design odyssey and you can watch here

For more information on this masterclass series, please visit 

For more information about Pugpig or to receive a demonstration about website and app development offered by the company, contact Hannah Wheeldon, business development director, at



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