Solutions Partners
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2022 Local Automotive Advertising Outlook: Four key reasons for local car dealerships to continue advertising

The past two years have been the most dizzying in automotive history. In Borrell’s newly released “2022 Local Automotive Advertising Outlook,” read about the four key reasons for local car dealerships to continue advertising.  Simply put, they need to rebrand themselves. more

Adweek report reveals: The cookieless future of sell-side digital advertising

As part of its ongoing commitment to bring publishers the most up-to-date and relevant industry research, Lineup commissioned Adweek Branded to prepare this report exploring how publishing and media companies are adjusting their business models and transforming their digital advertising approaches as we head into a cookieless digital future. more

Case study: Newspaper increases user engagement metrics and grows revenue ... at no cost

The Las Vegas Review-Journal adopted the full offering of the STN OVP and deployed it site-wide. Doing so not only allowed the Review-Journal to receive premium revenue from STN, but also eliminated costs like ad serving fees, video platform subscriptions and hosting costs. more

Sell it now: Senior Living

Older adults are one of the fastest-growing demographics in the U.S. and Canada, living longer and healthier lives than previous generations. Position your publication toward this important audience with new ready-made print and digital sections — plus all the advertising support to help local advertisers target this core consumer segment — all available through Metro. more

AP to launch NFT photography marketplace built by Xooa

The Associated Press will launch a non-fungible token (NFT) marketplace built by blockchain technology provider Xooa, where collectors can purchase the news agency’s award-winning contemporary and historic photojournalism. more

Expense reduction for newspapers: A testimonial

Hear how J. B. OBrien & Associates and Menio Global have helped M. Roberts Media cut credit card costs, generating thousands of dollars in recurring monthly savings on merchant fees. In this testimonial, the president of M. Roberts Media talks about why he made the decision to switch to Menio Global as its merchant processor. more

Live webinar: SEO for Newspapers – Jan. 27 at Noon EST

Search Engine Optimization (SEO), put simply, refers to the practice of improving your website’s performance in search results across major search engines like Google, Bing or Yahoo. Generally speaking, a website that performs better in search results is more likely to see increased traffic from these search engines. more

Column welcomes Laurie Bolle

Laurie Bolle, vice president of national classifieds/sales at Gannett, is joining Column! more

ppi Media delivers 'StoryBox' content portal for Schwäbisch Media

ppi Media has developed a new content portal for Schwäbisch Media known as “StoryBox,” a structured system that allows sports and music clubs, schools, churches and other local institutions to provide the editorial team with content for the regional editions of the Schwäbische Zeitung. more

Are you evaluating your technology ecosystem for the new year?

In this whitepaper, our contributors cover the current state of the media industry and the enterprise technologies being applied to ease the burden of doing business in today's world. more

Affinity's outsourcing customers: Who are they? How does it work? Is it all or nothing?

Affinity customers represent every part of the media business.   Start small — really small — to test how it works, as well as our Affinity skill sets. more

Proactive PAGE

During a recent call with a publisher and potential new member, I explained that our practice at PAGE is to be proactive with existing members and future members, to schedule calls to compare prices and determine where PAGE can save money. more

Five ways to boost holiday subscription sales with timely, themed landing pages and offers

Accelerate your reader revenue this festive season with the new Enhanced Landing Page block and iQ Audience+. more

Presteligence delivers when disaster strikes. How NewsXtreme Cloud backup saved LNP's production.

"The dedication and effort the Presteligence team put forth to get us back up and running in emergency mode was truly remarkable," said Justin Bucks, president of Susquehanna Printing. more

Pennsylvania joins the Column Partner Program!

We are delighted to announce the Pennsylvania NewsMedia Association (PNA) as the newest member of the Column Partner Program. The PNA marks the ninth new state association to join our Partner Program in 2021 alone. more

Case study: Newspaper partner on track to end 2021 with over $3.4 million in projected revenue

How has your digital pipeline and revenue grown lately? Do you need support building out full funnel and strategic digital recommendations for your clients, that would enable you to close bigger (and better) deals, faster? Read this partner case study and see how AdCellerant can support your sales team in growing digital revenue. more

Rolling Stone magazine launches a brand new website and app with Pugpig

Having recently signed an exclusive licensing deal with Penske Media Corporation, Stream Publishing has launched digital and print titles of Rolling Stone Magazine. The publisher, whose repertoire already boasts the popular LGBTQ magazine Attitude, has now launched a brand new website and app for the title, both powered by Pugpig.   more

Sell it now: Financial resolutions

Financial improvement consistently ranks among the most popular New Year’s resolutions, making now a great time to amp up related advertising or plan a financially focused special section. Here’s what’s new in your MCC Libraries to help you do both, and get a head start on your own revenue goals. more

Need another pair of hands?

On the heels of the coronavirus pandemic, we understand that nationwide labor shortages, retention of good workers, and keeping up with advances in technology have become increasingly difficult challenges.  We know these are real problems that newspaper publishers face as they plan for the future. AffinityX has developed a new staff augmentation program that offers publishers the added expertise of a qualified workforce to supplement their existing employee base, with flexible terms to handle single jobs, part-time or full-time coverage. more

HT Media implements an extensive update of its production solutions with ppi Media

HT Media is one of India’s leading media companies which publishes, among others, Hindustan Times, one of India’s largest English-language daily newspapers with a circulation of approximately 1.6 million copies. The company is now embarking on a comprehensive overhaul of its production and editorial solutions infrastructure to guarantee optimal media production in the future. more
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