Solutions Partners
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PressReader survey indicates technology as the key solution to rise of news deserts

Over the past several months, PressReader surveyed hundreds of professionals working in English-language news and publishing around the globe. The survey was conducted to get a sense of views on the current state and future direction of the industry — with a particular focus on the problem of news deserts. more

‘Well Being’ series of special sections hits the mark with readers and advertisers

A locally owned Florida newspaper recently revamped its special sections program for greater ad revenue and reader engagement. Here’s how the West Volusia Beacon did it ... more

Analytics FAQ: We answer your questions about changes coming for GA4

New analytics are coming! If you've seen the notices from Google there's no need to panic, because TownNews is here to help. They can answer your questions about what changes to expect, when to expect them and what you can do to prepare. more

Turn inflation into opportunity to advance your strategic pricing agenda

Current macroeconomic conditions have publishers and consumers alike considering how to navigate this new economic climate. Companies across all industries are trying to determine the right balance between raising prices in the face of higher production costs while maintaining demand and profitability. more

Clear and conspicuous: A powerful stop-save case study

This week, Lon Haenel of Newspaper Subscription Services caught up with Pat Leader of the Spokane (Washington) Spokesman-Review. Leader, an expert in working with subscribers who intend to cancel, shared how she and her team deployed and leverage the NSS Online Cancellation Intervention app to listen AND respond to subscribers who are about to cancel. more

Albuquerque Journal’s Robert Rivera on creating a culture founded on commitment

Albuquerque Journal’s Robert Rivera got his start in the industry right out of high school by delivering newspapers at retail rack and dealer locations for the company. More than 20 years later, he’s Albuquerque Journal’s vice president of circulation. Here he shares how his company rewards committed employees, the value of growing together as a team and what advice he would give to someone starting out in the industry. more

Three ways to profit from SMB clients

Nexta.io has heard it over and over again. Traditional advertising (print, radio, TV) is declining. The time of digital advertising is rising and clients are asking for it. While platforms or managed services are perfectly fitted to service large campaigns and high budgets, they are too expensive and still demand significant publisher ad ops staffing to serve the large percentage of SMB clients. Nexta can help with this! more

Newspaper in Indiana improves customer experience for public notice

Kendal Hampton is the administrative assistant at Fort Wayne Citilink, the public transportation operator for the Fort Wayne and Allen County metro area in Indiana. One of the many tasks that falls on Hampton’s shoulders is posting public notices in Fort Wayne’s local newspaper — the Journal Gazette — for all of Citilink’s board and committee meetings. more

Lineup launches immutable backup service

To complement the already robust client data security strategies we have in place for Adpoint and Amplio users, Lineup is introducing an additional layer of protection for critical system backups in the form of immutable storage.  This technology ensures an object cannot be deleted or edited. more

Attract new subscribers: Parents of preschool children

If we’ve learned anything from the COVID years, parents of young children crave learning materials right at home. Your newspaper can provide just what parents of preschool children need, with Kid Scoop JUNIOR. more

Zette launches article paywall solution at TechCrunch Disrupt

Media tech startup Zette launched its product beta at TechCrunch Disrupt’s Battlefield 200 on Oct. 20. Zette was one of only 200 startups selected to present at the renowned Silicon Valley conference, where the best, most innovative emerging startups in the world pitch on the showroom floor. more

Number of SMBs doubles, fueling big drag on ad spending

A dramatic change in the creation of new businesses since the pandemic will forge a different advertising landscape across local markets in 2023, according to Borrell Associates. Borrell will unveil its 2023 forecasts and describe the change in business composition during a 45-minute webinar at 11 a.m. Eastern on Thursday, Nov. 17.  The webinar is free.  more

Register now for 'Revenue Opportunities for Newspaper Podcasts'

In this live webinar, Matt Larson will outline the revenue opportunities in podcasting. From host-read and programmatic advertising, to new subscription tools on Apple Podcasts and Spotify, there have never been more ways to monetize audio. more

The media executive’s guide to accelerate digital revenue

In this guide from Vendasta, leading voices of the media industry provide practical insights to publishing executives on how to create a digital-first sales culture and new revenue streams in a rapidly evolving buyer landscape. more

NewsXtreme Cloud keeps Ogden's Standard Examiner online after ransomware attack

In the early hours of Sept. 6, a cyberattack targeted the entire Standard Examiner prepress system and brought it to a standstill. The attack wiped out everything. Proofing, paging and templates — gone. Ben Brickman, operations director for Ogden Newspapers, quickly realized how serious of a situation had just unfolded. See how Presteligence responded! more

New automated content product: Hurricane updates

In partnership with U.S. local media group McClatchy, we have developed a Hurricane bot, which creates automated updates on data from the National Hurricane Center in the U.S. The bot was put to the test as Hurricane Ian made landfall at the end of September. more

Protecmedia addresses the challenges of journalism in the data era at 78th SIP-IAPA General Assembly

During the 78th SIP-IAPA General Assembly organized by the Inter-American Press Association in Madrid, Protecmedia, the Spanish technology company specializing in editorial solutions for the media, analyzed the challenges that journalism will address in the coming years. more

Why dynamic pricing is crucial for publishers in 2023

As Solutions Partners, Aptitude Software and Mather Economics are collaborating to address strategic planning questions faced by newspaper publishers so they can support the tech stack needed in 2023 and beyond. more

Did you know?? Automotive insight

Automotive dealers are now looking for digital campaigns that drive targeted auto intenders to their website. Previously, the goal of digital advertising was to get auto intenders to walk onto a dealer’s lot. Due to the continued inventory shortages, dealers are now including “in-transit” inventory on their websites. Timing has never been better to run dynamic digital campaigns for your auto, RV, boat, powersport dealers. more

New Jersey media company selects SCS to provide integrated, front-to-back advertising and production solution

In October 2022, Seawave Corporation, publisher of the Cape May County Herald in Rio Grande, New Jersey, signed a contract with SCS to implement the Community Advertising System to standardize and modernize its advertising and production workflows. more
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