The America's Newspapers white paper covers a wide range of topics critical to local newspapers.
58% of local newspaper advertisers rate newspaper content as trustworthy
86% of local newspaper advertisers plan on maintaining their newspaper spending
44% of local newspaper advertisers plan on increasing their social media spending
80% of newspaper sales managers are extremely confident in their digital products
In the coming weeks, you'll see other resources to support this project, including:
Stay connected to www.newspapers.org/advertising-research for more details.
"This research is part of the commitment from America’s Newspapers to bring our members information and training to drive strategic and revenue efforts. This research provides a wealth of data including a comprehensive overview on what local advertisers feel about newspapers' sales effectiveness and how their budgets will be spent in the coming year. In the coming weeks, you’ll see other resources to support this project."
Dean Ridings, CEO, America’s Newspapers
For information about membership, click here.
The local advertising environment is changing rapidly, and local newspapers remain a critical element of advertiser marketing plans.
America’s Newspapers has partnered with Borrell Associates on a comprehensive research study to provide newspaper publishers with critical information on the future of local advertising.
This 36-page local newspaper-focused white paper takes an in-depth look at advertisers' perceptions of newspaper print and digital solutions and what their budget plans are for the future. Plus, the study provides insights on sales managers and front-line sales executives' thoughts on training, compensation and strategy.