Special Research Report:
State of Local Newspaper Advertising

The America's Newspapers white paper covers a wide range of topics critical to local newspapers.

58% of local newspaper advertisers rate newspaper content as trustworthy
86% of local newspaper advertisers plan on maintaining their newspaper spending
44% of local newspaper advertisers plan on increasing their social media spending
80% of newspaper sales managers are extremely confident in their digital products

In the coming weeks, you'll see other resources to support this project, including:

• An executive webinar focused on how to put the research into action for your newspaper. Register for the members-only webinar here.
• A 5-part training series for sales managers and teams on identifying and converting digital opportunities. 
• Sales and marketing materials to use with your teams and in your product.

Stay connected to www.newspapers.org/advertising-research for more details.