Special Research Report:
State of Local Newspaper Advertising


The America's Newspapers white paper covers a wide range of topics critical to local newspapers.

58% of local newspaper advertisers rate newspaper content as trustworthy
86% of local newspaper advertisers plan on maintaining their newspaper spending
44% of local newspaper advertisers plan on increasing their social media spending
80% of newspaper sales managers are extremely confident in their digital products

In the coming weeks, you'll see other resources to support this project, including:

Stay connected to www.newspapers.org/advertising-research for more details.


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