The America's Newspapers white paper covers a wide range of topics critical to local newspapers.
58% of local newspaper advertisers rate newspaper content as trustworthy
86% of local newspaper advertisers plan on maintaining their newspaper spending
44% of local newspaper advertisers plan on increasing their social media spending
80% of newspaper sales managers are extremely confident in their digital products
In the coming weeks, you'll see other resources to support this project, including:
Stay connected to www.newspapers.org/advertising-research for more details.