Presented by Peter Lamb
This discussion is designed for publishers, sales leaders and senior executives and is open exclusively to America's Newspapers members.
Join Peter Lamb for an interactive discussion on taking the findings from the America's Newspapers State of Local Newspaper Advertising research and developing actionable strategies to position your organization for the future. We'll review the key points of the research and how to use them to impact your sales departments.
To learn more about the research and to request a copy of the white paper (available only to members), click here.
For registration questions, please contact:
Patty Slusher, director of programming, at 847-282-9850, ext. 102 or firstname.lastname@example.org
With over three decades of sales and marketing experience, Peter Lamb has worked with some of the world’s largest media companies and helped orchestrate many of their most impressive successes. As a strategy consultant, he transforms media companies to make them more efficient, more competitive and more profitable. He achieves this by blending the sales skills he learned at IBM, with the sophisticated analytical techniques acquired while doing his MBA at the Harvard Business School.
His gameplan: placing an unprecedented focus on NEW-NEW revenue, an approach that targets customers who have never used the client’s products and services.
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