The local advertising environment is changing rapidly, and local newspapers remain a critical element of advertiser marketing plans.
America’s Newspapers has partnered with Borrell Associates on a comprehensive research study to provide newspaper publishers with critical information on the future of local advertising.
This 36-page local newspaper-focused white paper takes an in-depth look at advertisers' perceptions of newspaper print and digital solutions and what their budget plans are for the future. Plus, the study provides insights on sales managers and front-line sales executives' thoughts on training, compensation and strategy.
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