To capture 2022 political ad dollars, start planning your strategy now!

3-4 p.m. EST | 2-3 p.m. CST | 1-2 p.m. MST | Noon-1 p.m. PST

Presented by political expert John Kimball of the John Kimball Group

This webinar is designed for publishers, sales leaders and senior executives.

It's not too early to start your planning for the 2022 mid-term elections.  The 2022 mid-terms will be very competitive, more expensive and full of new opportunities. Newspapers have made great strides in turning the bright lights on political campaigns and delivering new revenue, but there is always more to do.

In this webinar, John Kimball of the John Kimball Group will take a deep dive into political opportunities, including:

• Why it’s not too early to start your political sales planning.
• What makes this 2022 mid-term election much different?
• Where the money will be spent.
• How to find out who the candidates are and what to say when you get in front of them.
• The importance of Political Action Committees (PACs) and other advocacy groups.
• The role of state Republican and Democratic Party chairs.
• The importance of making the buy easy and examples of successful packaging from newspapers around the country. 

REGISTER

For registration questions, please contact:

Patty Slusher, director of programming, at 847-282-9850, ext. 102 or pslusher@newspapers.org