With Michelle Gaines McKinnon, compensation, benefits and HRIS manager, The Seattle Times; Camille Olson, partner, Seyfarth Shaw; and Bob Woodward, publisher of TH Media and vice president, community media, Woodward Communications
For the past year, many newspaper employees have become accustomed to working from home. And, some papers are seeing push-back from staffers who would like to see that option continue. During this session, we'll hear from newspaper executives about what went into the decisions they are making. Are their staffs going to continue working from home, return to the office or take part in a hybrid model? We'll also look at legal issues surrounding this issue and see the results of a recent survey conducted by America's Newspapers.
With Gannett's Lyndsi Lane; Eric Myers, president, Belo + Company; and Jim Broyles, vice president of sales, Colorado Springs Gazette
EVENTS: During the pandemic, events were put on hold, but it's an area that newspapers should begin taking a new look at again. Lyndsi Lane, with Gannett's Events and Promotions division, will look at events in the new normal. Join us to see how events can help your community reconnect and generate revenue for your bottom line.
BRANDED CONTENT: It's one of the hottest revenue trends in newspapers — providing advertisers the opportunity to engage with readers through targeted storytelling. Eric Myers is a master at building a solid branded content strategy. Learn from him during this session at PIVOT.
BEST WORKPLACES: You don't need to be a large newspaper to launch a Best Workplaces program for area employers that will create community buy in, attract new advertisers and springboard more extensive advertising relationships. At The Gazette in Colorado Springs, Best Workplaces even had its most profitable year to date during the height of the pandemic.
With Sen. Maria Cantwell (D-Wash.)
Read our news report about this session - Sen. Cantwell to ask Biden Administration to include $2.3 billion for newspapers, broadcasters in infrastructure plan
With John Streitmatter, director, The Leadership Research Institute
Well-known executive leadership coach John Streitmatter will lead a session on developing a skill that is critical for you and your managers — resiliency. There’s never been a time where resiliency was needed more than right now. Streitmatter does an amazing job of breaking down the personal attributes that help anyone improve their resiliency, improve effectiveness, reduce stress and become a better manager.
And this session will be different than the typical virtual session — it is highly interactive and will provide you, and your teams, the chance to engage directly with others to build a personal plan to improve resiliency. It will not only be useful to you directly, but it also will provide you with tools to have deeper conversations with your teams on areas they can develop to navigate these uneven times.
With Gordon Borrell, CEO, Borrell Associates
Gordon Borrell will share early results from an ambitious advertising research project being conducted by America’s Newspapers and Borrell Associates. The study measures where advertisers are spending, what media they are spending with and how they feel about local newspapers and their solutions.
In addition to hearing highlights from that research, learn about new advertising sales materials that will come out of this study for members of America’s Newspapers.
