The decline of the print newspaper industry has been a challenge for many local newspapers. The rise of digital advertising has further exacerbated this issue, leaving many newspapers struggling to maintain revenue streams. However, there is a new opportunity that local newspapers can explore to reach a wider audience and generate new streams of revenue: owning an exclusive out-of-home TV screen network.
By installing TVs in local restaurants, bars, gyms, beauty salons and other public places, newspapers can create their own TV network to show news clips, headlines, and even live stream local sports and events. This creates a unique opportunity for newspapers to engage with an out-of-home audience that they have never been able to reach before.
So, if you are you looking for a new way to reach a wider audience and generate new streams of revenue we have the answer: Introducing FirstPage Video, a unique opportunity for local newspapers to own an exclusive out-of-home TV screen network and promote your news and local businesses to your local markets.
Wehaa has partnered with OnPremise Networks to make this a turn-key solution with no startup costs!
With FirstPage Video, you can instantly reach up to 50% or more of the households in your service area, integrating seamlessly with online display, organic SEO and your print initiatives. Plus, there's NO Cap-Ex — we cover all startup costs, including installing and maintaining the TV screens.
Our unique out-of-home digital TV screen network comes with an easy sell barter deal for local TV hosts, as well as upsell opportunity for featured advertisers. And the best part, it's hands-free for you and your advertisers.
One of the key benefits of reaching an out-of-home audience is the ability to create a captive audience. People are often waiting for their food or service to be completed, and they may be more likely to watch the TV screens around them. By showing local news clips and headlines, newspapers can capture the attention of this audience and provide them with valuable information about their community.
In addition, by creating short videos that can be sold to local advertisers, newspapers can provide a new advertising opportunity for local businesses. These short videos can be shown on the local TV screens, giving advertisers the opportunity to reach a captive audience in a public setting. This creates a win-win situation for both the newspaper and local advertisers, as the newspaper generates new revenue streams and local businesses are able to reach potential customers in a unique way.
Another benefit of an out-of-home TV screen network is the ability to create a sense of community. By showing live events such as local sports games, newspapers can bring people together and create a sense of camaraderie. This can help to strengthen the relationship between the newspaper and its readers, as well as between local businesses and your customers.
As a current member of America's Newspapers, we're offering you a limited time to secure your exclusive footprint. Take advantage of this opportunity to grow your audience and ad revenue, and we'll keep a distance from other media companies in your markets.
Interested in a demo? If you like what we have to offer, we will prepare an in-depth market study and analysis for you, showing your potential for a screen network in your market. This analysis will cover key topics such as the ideal network size, likely audience, revenue potential, advertising targets, network targets and more.
Don't miss out on this exciting opportunity to promote your news and local businesses to a wider audience. Contact us today to learn more about FirstPage Video.
In conclusion, owning an exclusive out-of-home TV screen network provides local newspapers with a unique opportunity to reach a wider audience and generate new streams of revenue. By creating a captive audience, providing new advertising opportunities for local businesses, and creating a sense of community, newspapers can strengthen their relationship with their readers and become an even more valuable asset to your community.
Thank you for your time.
Kevin Collins
Wehaa VP Sales & Marketing
Kevin@Wehaa.com
