At the American Press Institute, we’ve been keeping tabs on local news outlets that seek donations from their audiences — particularly those that are using the funding to expand or launch specific reporting projects or beats. One of our interests is who donates to local news, and what they have in common (or don’t) with subscribers. How might that knowledge inform a good fundraising strategy?
We’ve rounded up some examples of local news outlets that have successfully sought donations for specific types of reporting, and included any insights they could offer about who donates versus who subscribes.
