Protecmedia, a leading technology company for media, has introduced AIVA, a computer vision-based solution that enables the detection of faces and brand logos in photographs and videos. This tool is particularly interesting for sports media and sports clubs, as it allows them to automate their archiving and documentation processes, and improve image search processes both for internal use and for sharing or selling purposes.
AIVA uses machine learning algorithms to analyze images and videos for faces and logos. With this technology, users can automate tasks such as identifying players in game photos, identifying sponsor brands in televised broadcasts and much more.
According to a report published by Nielsen Sports, brands spent over $35 billion on sports sponsorships worldwide in 2021. This expenditure includes sponsorships of sports events, teams and athletes, and is expected to continue growing in the coming years.
Sports media can use AIVA to improve the quality of their image and video archives, facilitating future content search and retrieval. Sports clubs also benefit from this tool, as it allows them to easily document and archive all types of multimedia content related to their team.
Furthermore, AIVA is particularly useful for those who need to share or sell multimedia content. With this tool, users can quickly identify images and videos that contain specific faces or logos, simplifying the selection process and improving efficiency in content management.
In summary, Protecmedia's AIVA is a powerful tool for sports media and sports clubs. With its face and logo detection technology, it allows for automated archiving and documentation processes, improved image search processes, and easier selection of multimedia content for internal use or for sale. Considering the growing expenditure on sports sponsorships by brands, AIVA is an essential tool for those looking to make the most of their sports-related multimedia content.
About Protecmedia:
Protecmedia is a Spanish company specializing in software development for media. It has more than 40 years of international experience in over 26 countries around the world. It delivers integrated solutions that cover editorial, audience and advertising processes. More information at: www.protecmedia.com
