How publishers need to adapt to Apple iOS 15 email privacy changes

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In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers.

According to Apple, Mail Privacy Protection helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”

When iOS 15 rolls out in September, publishers will not be able to track who opened their emails on Apple Mail.

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