This case study explores the experience of the News-Sun of Hobbs, New Mexico, which successfully implemented Presteligence's e-Edition as a replacement for its previous e-Edition provider. The organization's primary concerns included affordability, technical support, design and mobile compatibility.
With the News-Sun already using My News 360 for its CMS (Content Management System), the staff was familiar with the suite of applications offered by Presteligence. In need of an upgrade for the e-Edition, the solution was already close by.
“We first heard of about the e-Edition when we were exploring the My News 360 for our CMS for the newsroom. Because we use My News 360 as our CMS, the e-Edition was an easy option to add.”
Daniel Russel – Publisher – Hobbs News-Sun
One of the key requirements for the News-Sun was a smooth transition process that would ensure minimal disruption to its readers. They were pleased to find that the e-Edition's design was like their previous provider, enabling subscribers to switch without encountering any issues or complaints. Additionally, features such as the 30-day back edition archive and page listings made it easier for readers to navigate and locate specific content within the e-Edition.
The mobile-friendly interface catered to their users, who primarily access news on their cell phones while on the go.
“We liked it was similar in design to our prior provider. After the switch to the e-Edition, our subscribers made the switch without a single problem or complaint. The transition was seamless for our readers… Our community is blue collar and in pickup trucks all day — not behind desks. The e-Edition is simple and user friendly on a phone.”
Daniel Russel – Publisher – Hobbs News-Sun
The newsroom found the implementation process of the e-Edition to be quick and hassle-free. They received exceptional assistance, guidance and technical expertise from Presteligence's support team.
“The implementation process was quick and painless. Our entry-level employees here could not have done this without the great assistance, guidance and talent provided by the e-Edition team with Presteligence.”
Daniel Russel – Publisher – Hobbs News-Sun
The News-Sun had concerns about costs, which had significantly increased with its previous e-Edition provider. Presteligence offered an affordable alternative that aligned with the newsroom's budgetary constraints.
“Our previous e-Edition provider had tripled our costs. Presteligence was an affordable option.”
Daniel Russel – Publisher – Hobbs News-Sun
Moreover, as a smaller paper with limited personnel and IT expertise, technical support was critical. Presteligence's reputation for providing quality assistance in a timely manner made them an attractive choice.
“…Technical support was a critical factor for us. Can we get quality assistance in a timely manner? Presteligence and MyNews360 checked all those boxes.”
Daniel Russel – Publisher – Hobbs News-Sun
One of the significant benefits the newsroom experienced with the e-Edition was the cost reduction. By switching to Presteligence, the paper managed to reduce its expenses by approximately three times compared to the price increase it was facing with the previous e-Edition software vendor. These cost savings provided financial relief and allowed the newsroom to allocate resources to other areas of their operations.
“The cost of the e-Edition was about a three-times reduction in the price increase we were facing with our legacy e-Edition software vendor.”
Daniel Russel – Publisher – Hobbs News-Sun
Presteligence proved its dedication to maintaining a strong customer relationship. After deploying the e-Edition, the News-Sun continued to receive prompt support through various channels. This commitment demonstrated Presteligence's unwavering support for its product and customers.
“…Most vendors forget or ignore you once they have sold you their product. Not Presteligence. Even today, months after we have deployed the e-Edition, they are a quick email, phone call or web meeting away. They support their product.”
Daniel Russel – Publisher – Hobbs News-Sun
The implementation of Presteligence's e-Edition proved to be a successful choice for the News-Sun. By addressing their key concerns regarding affordability, technical support, user-friendly design and ongoing customer service, Presteligence was able to provide a stable and sustainable solution. The seamless transition, cost savings and continued support cemented its position as a trusted provider for the News-Sun. Presteligence looks forward to helping the paper continue its success for years to come.
To find out more about Presteligence's E-Edition or request a demo, click the links below!
