Forecasts, especially those looking relatively far head, are a risky game. It’s easy to underestimate the power of incremental change. Moreover, technological progress — and its interaction with consumption preferences — is anything but predictable.
Nonetheless, for publishers who are too often lost in the day-to-day, looking into the future is a healthy exercise. Speaking at the “Twipe Digital Growth Summit 2021: The Next 10 Years in News” publishers from around the world tried to predict how they would have to adapt to the new reality. Here are five ideas to guide enterprising media managers.
