An emergency preparedness section by the News Journal gives advertisers staying power in a reference readers can keep, share and consult for helpful “in case of emergency” information. Here’s how they do it:
CREATE: The News Journal recently released its annual Emergency Preparedness & Response special section, using a Metro Templated Special Section (TSS). With ad spots in place alongside features ranging from a disaster supply kit checklist to a directory of local emergency numbers, the section gives advertisers staying power in a reference readers can keep, share and consult for helpful “in case of emergency” information. The section was published as both a print insert, as well as an e-edition with a six-month website run.
SELL: The News Journal has been publishing this section title annually for several years. Sales reps use the previous year’s edition, produced as a mini high-gloss magazine, to show potential advertisers how the section will look. Media sales director Elizabeth Huber says this strategy has helped facilitate ad sales.
PROFIT: Based on the success of this special section, the News Journal has continued publishing it as a group project with two other publications from neighboring counties. The latest edition featured 18 advertisers, including four full-page ad spots. Huber says advertisers appreciate that, in addition to reaching their local target audience, this group project expands their exposure to nearby neighboring counties as well.
News Journal
Wilmington, Ohio
www.wnewsj.com
Elizabeth Huber
Media Sales Director
ehuber@wnewsj.com
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To learn more about fully templated print and digital special sections from Metro, call 800-223-1600 or email service@metro-email.com.
Metro’s ready-to-present-and-sell Themed Special Section (TSS) program features 37 popular titles. Learn more about the new lineup of print and digital special sections from Metro for 2023 (including magazine sizes and mini sections) by watching our most recent webinar, which you can access from the link, as well as the 2023 Themed Special Sections schedule.
In addition to Metro’s copyright-free features, our subscribers are always welcome to make requests for articles, images, ad layouts and special sections they would like to see in future issues, or for a special project. To make a request, or for further information about Metro’s resources, call 800-223-1600 or email service@metro-email.com.
An added bonus for all of our news media partners are the educational webinars that Metro hosts — free of charge for all attendees. Here is a link to our webinars page where you can see what we have coming up, as well as the archive of past webinars, including "STRATEGIC SPECIAL SECTION PROGRAM PLANNING FOR 2023."
