“We need to recreate what news means. Journalism can sometimes feel patronising. Don’t underestimate your audience’s intelligence but also, don’t overestimate their knowledge.” This is the mantra The News Movement, a social-media-first news organization, lives by.
Kamal Ahmed, co-founder and editor-in-chief of the U.S./U.K.-based media company, equates the traditional model of journalism to media organizations living in castles, deciding what’s important for the audience, opening the castle door, throwing the news product to them and closing the door shut.
This power dynamic of news media as producers and audience as consumers has fundamentally shifted, Ahmed said. Modern audiences communicate with the media directly.
So, is the media industry, then, addressing the audience challenge and moving quickly enough to consider how social media has changed the audience-publisher relationship?
