When Charlotte Whitaker, director of audience development for CNHI Newspapers, came to GoalGetters, she was contending with a significant price increase across all five of her newspapers. Losing valued subscribers seemed imminent. They needed something that would offset the price increase. In stepped GoalGetters.
That case study was on our mind when reading an interesting article shared by Doug Phares in Editor & Publisher Magazine recently, in which he discussed how a simple rewards program had made him a loyal customer of the Marriott Brand. Little things like Wi-Fi upgrades and points earned toward future stays was enough to get the author to return, repeatedly, exclusively to Marriott hotels.
There is GREAT reason to consider the potential benefits of a rewards program:
GoalGetters has been offering that very thing to newspapers for nearly 40 years, with proven and substantial success. Building customer loyalty can result in long-term retention, as well as personal recommendations that lead to new acquisition. Acquisition + retention = profit & increased market share.
When asked for feedback recently, Mike McClure, director of circulation for the Cedar Rapids Gazette in Iowa, reported: “The rewards cards have been going over well. The crewing team using them are selling quite a few door-to-door subscriptions. We have been using the rewards cards for over three years and couldn’t be more pleased with the success. The associated cost is minimal, the results wonderful!”
Want to see what a rewards program can do for you? Call today: 708-204-9800
