When the Sun-Sentinel in South Florida told us about the challenge it faced in building subscriptions for three very different target audiences, we created three Rewards Cards as incentives — one for each audience.
#1 – Snowbirds who spend 1-3 months in the region
#2 – Year-round, affluent residents
#3 – Year-round, less-affluent resident
The result: The newspaper reported renewal subscriptions of 15-25% between the three different markets.
To learn more, contact Al Zuffrano at 708-204-9800 or ajz@goalgettersinc.com.
