As the print media industry evolves from a traditional media sales model to selling more digital ads, many media publishers have faced difficulties making the transition to streamlined, effective and scalable sales and operations functions. To remain competitive, one major traditional media company, operating in numerous markets across the U.S., was looking to enter the omnichannel marketing realm — and succeed across multiple states and markets.
The organization was faced with numerous challenges, and turned to Frequence for assistance and guidance. In the following case study, you’ll learn how Frequence helped this media company automate its advertising function, and successfully launch an omnichannel offering.
