Frequence co-founders Oliver Jacob and Steven Han recently contributed to the ongoing conversation about omnichannel advertising, and how media companies can and should be adopting omnichannel strategies and coupling those with robust automation.
Local-market media companies want to maximize their margins, but may have questions about how O&O fits into an omnichannel approach. In his recent guest column at ANA.net, Frequence Co-Founder and President Oliver Jacob explains how advertising automation is the key to success.
https://www.ana.net/miccontent/show/id/ii-2023-03-local-market-ads
From an uncertain economy to cookie deprecation, challenges to media companies abound. In this column for The Drum, Frequence VP of Strategy and Operations Steven Han says it's the perfect time to leverage the power of advertising automation.
To learn more, visit www.frequence.com.
