Franklin News Foundation has announced that its flagship media property, The Center Square, has released initial results from The Center Square Voters’ Voice Poll (TCS-VVP).
The Center Square Voters’ Voice Poll, conducted by Noble Predictive Insights of Phoenix, improves upon the outdated practices in polling today by introducing an innovative approach to understanding the American electorate.
Traditional national polls, with their limited respondent count of around 1,000, fail to capture the intricate dynamics within political parties. This pioneering solution addresses the constraint of a modest sample size and provides precision in sub-group analysis.
“The Center Square readers represent a politically diverse group of taxpayers interested in a wide breadth of issues impacting their local, state and national governments. Understanding the true sentiments of registered voters is critically important to our readers because they want to hear all voices represented and begin an honest discussion about our country,” Franklin News Foundation President and Publisher Chris Krug said. “The Center Square has established itself as one of the most trusted national media brands in the United States through its dedication to unbiased, straightforward coverage of local, state and national news, and our new recurring polling initiative will provide the best, most relevant insights.”
“To achieve this, we are thrilled to partner with Noble Predictive Insights, which has established a reputation for accuracy in the polling space.”
This national poll was conducted utilizing a hybrid methodology, combining online opt-in panel (70%) and text-to-online (30%) surveys. Executed by Noble Predictive Insights from July 31 to Aug. 3, the survey drew from a national registered voter sample. Demographics such as gender, region, age, ethnicity and education were meticulously weighted to mirror recent national affiliation surveys.
TCS-VVP approach encompassed 1,000 registered Republican voters, 1,000 registered Democrat voters, and 500 Independent voters, culminating in a comprehensive sample size of 2,500. The margin of error (MoE) for the aggregate sample was ±2.4%, with each political group independently weighted.
“In a landscape where conventional national surveys trade depth for breadth, Noble Predictive Insights’ revolutionary polling method not only ensures accuracy and precision but also opens new avenues for insightful analysis of the diverse political fabric that shapes our nation,” comments Mike Noble, chief researcher and founder at Noble Predictive Insights.
The Center Square (www.thecentersquare.com) was launched in May 2019, and today covers news from across all 50 states and Washington, D.C. It is a production of the Franklin News Foundation, a 501c3 non-partisan, non-profit, news-media organization whose media titles include The Center Square, America’s Talking Network, Chalkboard News and the Illinois Radio Network.
Noble Predictive Insights is a nonpartisan public opinion polling, market research and data analytics firm, which exists to elevate the world around us by empowering decision-makers with digestible data and actionable insights that translate to data-based solutions. Noble Predictive Insights (formerly O.H. Predictive Insights) is a 2023 Inc. 5000 fastest-growing company in the Southwest region, and is ranked in the top 15 most accurate pollsters as well as in the top five for lowest average bias in the 2021-22 election cycle by FiveThirtyEight. For more detailed insights and information about TCS-VVP methodology, please visit www.noblepredictiveinsights.com or call 480-313-1837.
About Franklin News Foundation:
Franklin News Foundation (FNF) is a nonprofit, non-partisan news-media organization headquartered in Chicago. With a commitment to delivering reliable, unbiased news coverage, FNF operates various media properties, including The Center Square newswire service, the Illinois Radio Network, Chalkboard News and the America's Talking Network. FNF’s national reputation for editorial excellence and its dedication to quality reporting set the organization apart in the media landscape.
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