Facebook launched a television ad series recently that does not showcase any product for sale or new feature on its platforms. Instead, Facebook wants TV viewers to meet an employee named Jack.
Jack tells viewers he's from New Orleans as he holds up what appears to be framed family photos. He says he is a member of Facebook's content team and for the next 30 seconds, Jack is seen seated for a one-on-one conversation and answers one question: "What would you say is the most challenging about your job?" The answer comes down to "difficult" decision-making around content moderation on Facebook.
